REWahoo
Give me a museum and I'll fill it. (Picasso) Give
Let me get this out of the way up front: yes, I have too much time on my hands...
In May of 2013 I read and saved a link to the following article: Ten Brands That Will Disappear in 2014
The article named 10 brands that would not be around by the end of 2014 using the following critera:
1. JC Penney
2. Nook
3. Martha Stewart Living Magazine
4. Living Social
5. Volvo
6. Olympus
7. The WNBA
8. Leap Wireless
9. Mitsubishi Motors
10. Road & Track
Nearing the end of 2014, the author of the article must be hoping no one remembers he wrote it. Only one of the above brands is gone - Leap Wireless was purchased by AT&T in 2013.
Yep - predicting the future is easy. Doing it accurately is where it gets tough...
In May of 2013 I read and saved a link to the following article: Ten Brands That Will Disappear in 2014
The article named 10 brands that would not be around by the end of 2014 using the following critera:
The ten brands were:Each brand on the list suffers from one or more of these problems. Each of the 10 will be gone, based on our definitions, within 18 months.
- Declining sales and losses;
- Disclosures by the parent of the brand that it might go out of business;
- Rising costs that are unlikely to be recouped through higher prices;
- Companies that are sold;
- Companies that go into bankruptcy;
- Companies that have lost the great majority of their customers; and
- Operations with withering market share.
1. JC Penney
2. Nook
3. Martha Stewart Living Magazine
4. Living Social
5. Volvo
6. Olympus
7. The WNBA
8. Leap Wireless
9. Mitsubishi Motors
10. Road & Track
Nearing the end of 2014, the author of the article must be hoping no one remembers he wrote it. Only one of the above brands is gone - Leap Wireless was purchased by AT&T in 2013.
Yep - predicting the future is easy. Doing it accurately is where it gets tough...