The choice of the wording in the title (likeable cable) was deliberate. I admit that Apple is not the first thing that comes to mind when I read the word tyranny. In fact, since the very beginning, Apple has always competed, with it's closed architecture, against an open architecture platform. IBM, WinTel, Android are good examples. People using Apple do so by choice, not obligation. Apple brought choice to the market.
Perhaps this is Apple irony, as the "closed platform" belongs to Comcast, TWC and the other cable providers, and Apple potentially brings more, not fewer, consumer options. In this case Apple is the threat to closed non-negotiable bundles.
I can see Apple selling this to the networks as incremental business, not a threat to the base, something to get millennials onboard who don't currently subscribe. To me this looks a little like Vonage in the beginning, only with better management and deeper pockets.
Perhaps this is Apple irony, as the "closed platform" belongs to Comcast, TWC and the other cable providers, and Apple potentially brings more, not fewer, consumer options. In this case Apple is the threat to closed non-negotiable bundles.
I can see Apple selling this to the networks as incremental business, not a threat to the base, something to get millennials onboard who don't currently subscribe. To me this looks a little like Vonage in the beginning, only with better management and deeper pockets.