I bought a whopping 100 shares of AAPL around Nov/Dec 2001 for about $1875. Sold 100 shares after the split in 2005 around $38.75 to get my initial money out (actually double my money). Kept the remaining 100 which is now worth [-]$39,200[/-] $37,600 (today's close). While my career was in the tech industry and I am a tech guy, my rationale for the purchase was:
1. They had about $13/share of cash and equivalents on a sub $19 stock. This is reason #2 and reason #3 also.
2. Steve Jobs was back, and they were doing interesting things in terms of the mac OS.
3. While losing market share to Microsoft and losing money, I seem to remember they weren't burning though cash all that fast and I figured they had some time. See reason #1.
My rationale for selling after the split was to get my initial investment out. Stupid is as stupid does.
I've kept the remaining stock since then because while the stock has had wild variations, the underlying trend (since the ipod) hasn't changed...when it does, hopefully I will be [-]smart[/-] lucky enough to realize it. (I did also play the stock during the market meltdown, trading it a couple times short term and making a few $.)
While I am extremely happy about the investment, man oh man I wish my initial partake was 1k shares or ...
Selling 1/2 of AAPL certainly wasn't my biggest mistake, by far. A long time ago I bought 100 shares of Stryker (symbol SYK) for about $2k. This was shortly after they had gone public and was one of my first investments. I sold ALL OF IT around 1988 or so (can't remember) and was happy to have made some money on it (triple or whatever). That initial investment, if kept, would now be 16,200 shares @ about $50/share = $810k. Ouch. (And that doesn't even account for the dividend stream over the years.)