HFWR
Give me a museum and I'll fill it. (Picasso) Give me a forum ...
Maybe they should try medicinal weed...
Aging Boomers Befuddle Marketers Aching for $15 Trillion Prize - Bloomberg
Aging Boomers Befuddle Marketers Aching for $15 Trillion Prize - Bloomberg
Six years ago, the University of Cincinnati unveiled what it called an “unusual consortium” between its students, faculty and corporations, including Procter & Gamble Co., the consumer-product giant headquartered nearby. The group’s goal: to research and develop product ideas for consumers age 50 and over.
The problem with those products -- beyond the crummy ads -- was that they highlighted and reinforced the debilitating effects of aging. They’re palliative in nature, tools to make the long goodbye a bit less painful. “Use them, feel old” could be their slogan.