I subscribed and ultimately quit pretty disappointed. While useful for some services, it was very subjective -- kind of like reading product reviews when you pick something out on Amazon -- a combination of useful and vindictive reviews.
Their system at that time required that when you posted a negative review the vendor got to know your name and was given a chance to answer the complaint. That seems fair enough, but in our case we had a terrible experience with a swimming pool company and wanted to publish it so others could see. Problem was, we needed to continue with that vendor for a 1 year warranty and other periodic services, adjustments, etc. If I published a negative review, it would alert them as to who I am, and you can only imagine how that would have affected the already-terrible service we were receiving. I'd have preferred that the complaint got passed along to the vendor anonymously.
Finally, it was common for them to only have 2 or 3 reviews even for businesses where there were dozens in the yellow pages. You wondered whether their sample was meaningful or just a few atypical experiences.
In the end, we went back to good old word of mouth + luck of the lot.
San Francisco Area
ESR'd March 2010. FIRE'd January 2011.
As if you didn't know..If the above message contains medical content, it's NOT intended as advice, and may not be accurate, applicable or sufficient. Don't rely on it for any purpose. Consult your own doctor for all medical advice.