No not a pitch. About a man coming to a personal realization about how
animals are treated in our society without much thought. How we tend to separate from the pack only those that we have domesticated (dogs and cats) and not view all the others in the same way. And what he has done to try and bring awareness to people and make them think twice before they buy something with fur on it. It was about his gradual journey getting there, from a man who once had no use for pets to a man who later decided to crusade for them. Not a money pitch, although the song at the end will be familiar. I just like to see people who walk the walk instead of talk the talk.
I have never been on the soap box about the subject. Just stumbled upon it and thought it had a lot of merit, and was thought provoking enough to make a difference in any future purchases I might consider. I also liked listening to the narrator, his thought process he shared in the film. Don't watch it, if it has no appeal to you.
