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Another shrinking product - lite bourbon?
02-11-2013, 03:27 PM
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#1
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Administrator
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Another shrinking product - lite bourbon?
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02-11-2013, 03:49 PM
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#2
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Most customers won't even notice the change as a price increase...even though it's the same thing. Like you note, widely practiced consumer marketing 101.
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No one agrees with other people's opinions; they merely agree with their own opinions -- expressed by somebody else. Sydney Tremayne
Retired Jun 2011 at age 57
Target AA: 50% equity funds / 45% bonds / 5% cash
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02-11-2013, 06:16 PM
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#3
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Thinks s/he gets paid by the post
Join Date: Jun 2007
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Quote:
Originally Posted by Midpack
Most customers won't even notice the change as a price increase...even though it's the same thing. Like you note, widely practiced consumer marketing 101.
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Inflation in the market is officially here.
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Pigs get fat, hogs get slaughtered. That's my story and I am sticking to it.
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02-11-2013, 07:24 PM
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#4
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Join Date: Jun 2007
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Does this affect the taxes and bond required for the bottling and transport as well?
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02-11-2013, 08:27 PM
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#5
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Thinks s/he gets paid by the post
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First Twizzlers got smaller and now this... my happiness is besieged from all sides.
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Family Motto: "Every penny's a prisoner"
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02-12-2013, 09:40 AM
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#6
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Join Date: Sep 2008
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Quote:
Originally Posted by Midpack
Most customers won't even notice the change as a price increase...even though it's the same thing. Like you note, widely practiced consumer marketing 101.
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I think lowering the alcohol content is even sneakier than the common practice of reducing the weight per package, while leaving the size of the container the same. Shame on them!
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02-12-2013, 12:58 PM
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#7
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Quote:
Originally Posted by kyounge1956
I think lowering the alcohol content is even sneakier than the common practice of reducing the weight per package, while leaving the size of the container the same. Shame on them!
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It's yet another way to introduce inflation that doesn't find its way into the CPI. Yay.
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02-12-2013, 01:02 PM
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#8
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Maybe I'm the only one who thought about this 25 years ago when so-called "light" beers became widely available. "No alcohol" beers (for folks who don't tolerate it) I could see. But selling beer with less alcohol and, (no matter what they say) less "taste" for premium prices always struck me as the height of the flim-flam marketing complex. Give me one "real" beer and you can have your two light beers. Had some German beer (in Germany) and it was amazing stuff. True, you had to keep it to a couple or three in an evening (not the sort of stuff you chug as it was over 10% v/v alcohol).
I feel the same way about "low cal" stuff in general. I understand the concept. I'm sure these products work for some folks. Still, I would argue that the items you eat for the pure enjoyment (think cheese cake and potato chips) do not taste nearly as good once you take the fat out. Most of these food items cost more than their full bodied (full flavored) "equivalents". I think I can just eat less of the "good" stuff. End of rant. YMMV
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02-12-2013, 01:02 PM
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#9
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Administrator
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Quote:
Originally Posted by kyounge1956
I think lowering the alcohol content is even sneakier than the common practice of reducing the weight per package, while leaving the size of the container the same. Shame on them!
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Yeah - I completely agree. It's sort of like getting into your moms sherry and then replacing it with water so she won't notice. The forthright thing to do is to raise the price.
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02-12-2013, 01:15 PM
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#10
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
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Quote:
Originally Posted by kyounge1956
I think lowering the alcohol content is even sneakier than the common practice of reducing the weight per package, while leaving the size of the container the same. Shame on them!
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I agree, but they know all too well that most customers won't notice a small change in proof, most (regular) customers would notice a price increase. Same thing the cereal companies have done as you noted. First they reduce weight/package and "we" don't notice at least on the shelves (many probably open the box when we get home and notice the package is no where near full). And then in a few years when everyone has forgotten what the former weight was, they will reduce the size of the box to save on freight and tell us "new improved, green packaging." but the customer will compare weights before and after and conclude, "good, we're still getting the same weight."
Ain't marketing grand?
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No one agrees with other people's opinions; they merely agree with their own opinions -- expressed by somebody else. Sydney Tremayne
Retired Jun 2011 at age 57
Target AA: 50% equity funds / 45% bonds / 5% cash
Target WR: Approx 1.5% Approx 20% SI (secure income, SS only)
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02-12-2013, 01:58 PM
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#11
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MM is good stuff, but I'm mainly a cold beer guy. When I'm in the mood for bourbon, I buy the cheaper stuff like Old Forester. I asked my nephew once(owns a restaurant) if many order Old Forester. He said a few......mainly old guys.
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02-14-2013, 11:13 AM
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#12
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Could also be an attempt to increase sales of Maker's 46?
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02-14-2013, 11:21 AM
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#13
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Full time employment: Posting here.
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Quote:
Originally Posted by Midpack
Most customers won't even notice the change as a price increase...even though it's the same thing. Like you note, widely practiced consumer marketing 101.
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Worse than a price increase - these guys are watering down their product. You can't undo that by paying extra. Had they raised the prices, you could still enjoy (uncut) Makers, just by paying more.
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02-14-2013, 11:25 AM
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#14
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I don't much care for MM (much prefer anything made by Heaven Hill), but I sure hope this does not start a trend among bourbon makers.
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02-14-2013, 11:41 AM
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#15
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Quote:
Originally Posted by Dawg52
MM is good stuff, but I'm mainly a cold beer guy.
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Careful, they might start watering down your meds.
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02-14-2013, 07:13 PM
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#16
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My lite beer is already watered down. Just have to drink more.
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Retired 3/31/2007@52
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02-15-2013, 03:44 AM
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#17
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Quote:
Originally Posted by jon-nyc
Worse than a price increase - these guys are watering down their product. You can't undo that by paying extra. Had they raised the prices, you could still enjoy (uncut) Makers, just by paying more.
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All true, but again they're betting (from experience) that most customers won't notice any difference...
__________________
No one agrees with other people's opinions; they merely agree with their own opinions -- expressed by somebody else. Sydney Tremayne
Retired Jun 2011 at age 57
Target AA: 50% equity funds / 45% bonds / 5% cash
Target WR: Approx 1.5% Approx 20% SI (secure income, SS only)
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02-15-2013, 09:04 PM
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#18
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Quote:
Originally Posted by brewer12345
I don't much care for MM (much prefer anything made by Heaven Hill), but I sure hope this does not start a trend among bourbon makers.
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I agree with your preference for products by Heaven Hill. My favorite is Evan Williams - good taste; modest price. This is a LBYMs bourbon.
__________________
Pigs get fat, hogs get slaughtered. That's my story and I am sticking to it.
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02-16-2013, 07:33 AM
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#19
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Thinks s/he gets paid by the post
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I agree that "watering down" is the appropriate term here. They're apparently adding a few gallon(s) of h20 to every barrel, which of course also reduces alcohol content, and flavor.
I was a Heaven Hill fan back in my college days, since it was cheap. Tasted just fine.
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02-16-2013, 08:32 AM
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#20
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Give me a museum and I'll fill it. (Picasso) Give me a forum ...
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I keep hearing that I have to try Pappy Van Winkle, one of these days...
__________________
No one agrees with other people's opinions; they merely agree with their own opinions -- expressed by somebody else. Sydney Tremayne
Retired Jun 2011 at age 57
Target AA: 50% equity funds / 45% bonds / 5% cash
Target WR: Approx 1.5% Approx 20% SI (secure income, SS only)
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