Join Early Retirement Today
Reply
 
Thread Tools Search this Thread Display Modes
Another shrinking product - lite bourbon?
Old 02-11-2013, 04:27 PM   #1
Administrator
Janet H's Avatar
 
Join Date: Feb 2007
Location: Pacific NW
Posts: 4,957
Another shrinking product - lite bourbon?

Makers Mark seems to be following the downsizing trend...

Alcohol abuse! Maker's Mark cutting alcohol in its bourbon to meet high demand - NYPOST.com
__________________

__________________
E-R.org Custom Google Search | You're only given a little spark of madness. You mustn't lose it. (Robin Williams)
Janet H is offline   Reply With Quote
Join the #1 Early Retirement and Financial Independence Forum Today - It's Totally Free!

Are you planning to be financially independent as early as possible so you can live life on your own terms? Discuss successful investing strategies, asset allocation models, tax strategies and other related topics in our online forum community. Our members range from young folks just starting their journey to financial independence, military retirees and even multimillionaires. No matter where you fit in you'll find that Early-Retirement.org is a great community to join. Best of all it's totally FREE!

You are currently viewing our boards as a guest so you have limited access to our community. Please take the time to register and you will gain a lot of great new features including; the ability to participate in discussions, network with our members, see fewer ads, upload photographs, create a retirement blog, send private messages and so much, much more!

Old 02-11-2013, 04:49 PM   #2
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
Midpack's Avatar
 
Join Date: Jan 2008
Location: Chicagoland
Posts: 11,977
Most customers won't even notice the change as a price increase...even though it's the same thing. Like you note, widely practiced consumer marketing 101.
__________________

__________________
No one agrees with other people's opinions; they merely agree with their own opinions -- expressed by somebody else. Sydney Tremayne
Retired Jun 2011 at age 57

Target AA: 60% equity funds / 35% bond funds / 5% cash
Target WR: Approx 2.5% Approx 20% SI (secure income, SS only)
Midpack is offline   Reply With Quote
Old 02-11-2013, 07:16 PM   #3
Thinks s/he gets paid by the post
packrat44's Avatar
 
Join Date: Jun 2007
Location: near Canadian border and near Mexican border
Posts: 1,142
Quote:
Originally Posted by Midpack View Post
Most customers won't even notice the change as a price increase...even though it's the same thing. Like you note, widely practiced consumer marketing 101.
Inflation in the market is officially here.
__________________
Pigs get fat, hogs get slaughtered. That's my story and I am sticking to it.
packrat44 is offline   Reply With Quote
Old 02-11-2013, 08:24 PM   #4
Thinks s/he gets paid by the post
growing_older's Avatar
 
Join Date: Jun 2007
Posts: 2,608
Does this affect the taxes and bond required for the bottling and transport as well?
__________________
growing_older is online now   Reply With Quote
Old 02-11-2013, 09:27 PM   #5
Full time employment: Posting here.
Koogie's Avatar
 
Join Date: Nov 2007
Location: GTA
Posts: 854
First Twizzlers got smaller and now this... my happiness is besieged from all sides.
__________________
"No one's interested in something you didn't do"
Tragically Hip - Wheat Kings
Koogie is offline   Reply With Quote
Old 02-12-2013, 10:40 AM   #6
Thinks s/he gets paid by the post
kyounge1956's Avatar
 
Join Date: Sep 2008
Posts: 2,171
Quote:
Originally Posted by Midpack View Post
Most customers won't even notice the change as a price increase...even though it's the same thing. Like you note, widely practiced consumer marketing 101.
I think lowering the alcohol content is even sneakier than the common practice of reducing the weight per package, while leaving the size of the container the same. Shame on them!
__________________
kyounge1956 is offline   Reply With Quote
Old 02-12-2013, 01:58 PM   #7
Moderator
ziggy29's Avatar
 
Join Date: Oct 2005
Location: Texas
Posts: 15,612
Quote:
Originally Posted by kyounge1956 View Post
I think lowering the alcohol content is even sneakier than the common practice of reducing the weight per package, while leaving the size of the container the same. Shame on them!
It's yet another way to introduce inflation that doesn't find its way into the CPI. Yay.
__________________
"Hey, for every ten dollars, that's another hour that I have to be in the work place. That's an hour of my life. And my life is a very finite thing. I have only 'x' number of hours left before I'm dead. So how do I want to use these hours of my life? Do I want to use them just spending it on more crap and more stuff, or do I want to start getting a handle on it and using my life more intelligently?" -- Joe Dominguez (1938 - 1997)

RIP to Reemy, my avatar dog (2003 - 9/16/2017)
ziggy29 is offline   Reply With Quote
Old 02-12-2013, 02:02 PM   #8
Thinks s/he gets paid by the post
Koolau's Avatar
 
Join Date: Jul 2008
Location: Leeward Oahu
Posts: 3,244
Maybe I'm the only one who thought about this 25 years ago when so-called "light" beers became widely available. "No alcohol" beers (for folks who don't tolerate it) I could see. But selling beer with less alcohol and, (no matter what they say) less "taste" for premium prices always struck me as the height of the flim-flam marketing complex. Give me one "real" beer and you can have your two light beers. Had some German beer (in Germany) and it was amazing stuff. True, you had to keep it to a couple or three in an evening (not the sort of stuff you chug as it was over 10% v/v alcohol).

I feel the same way about "low cal" stuff in general. I understand the concept. I'm sure these products work for some folks. Still, I would argue that the items you eat for the pure enjoyment (think cheese cake and potato chips) do not taste nearly as good once you take the fat out. Most of these food items cost more than their full bodied (full flavored) "equivalents". I think I can just eat less of the "good" stuff. End of rant. YMMV
__________________
Ko'olau's Law -

Anything which can be used can be misused. Anything which can be misused will be.
Koolau is offline   Reply With Quote
Old 02-12-2013, 02:02 PM   #9
Administrator
Janet H's Avatar
 
Join Date: Feb 2007
Location: Pacific NW
Posts: 4,957
Quote:
Originally Posted by kyounge1956 View Post
I think lowering the alcohol content is even sneakier than the common practice of reducing the weight per package, while leaving the size of the container the same. Shame on them!
Yeah - I completely agree. It's sort of like getting into your moms sherry and then replacing it with water so she won't notice. The forthright thing to do is to raise the price.
__________________
E-R.org Custom Google Search | You're only given a little spark of madness. You mustn't lose it. (Robin Williams)
Janet H is offline   Reply With Quote
Old 02-12-2013, 02:15 PM   #10
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
Midpack's Avatar
 
Join Date: Jan 2008
Location: Chicagoland
Posts: 11,977
Quote:
Originally Posted by kyounge1956 View Post
I think lowering the alcohol content is even sneakier than the common practice of reducing the weight per package, while leaving the size of the container the same. Shame on them!
I agree, but they know all too well that most customers won't notice a small change in proof, most (regular) customers would notice a price increase. Same thing the cereal companies have done as you noted. First they reduce weight/package and "we" don't notice at least on the shelves (many probably open the box when we get home and notice the package is no where near full). And then in a few years when everyone has forgotten what the former weight was, they will reduce the size of the box to save on freight and tell us "new improved, green packaging." but the customer will compare weights before and after and conclude, "good, we're still getting the same weight."

Ain't marketing grand?
__________________
No one agrees with other people's opinions; they merely agree with their own opinions -- expressed by somebody else. Sydney Tremayne
Retired Jun 2011 at age 57

Target AA: 60% equity funds / 35% bond funds / 5% cash
Target WR: Approx 2.5% Approx 20% SI (secure income, SS only)
Midpack is offline   Reply With Quote
Old 02-12-2013, 02:58 PM   #11
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
Dawg52's Avatar
 
Join Date: Feb 2005
Location: Central MS/Orange Beach, AL
Posts: 7,438
MM is good stuff, but I'm mainly a cold beer guy. When I'm in the mood for bourbon, I buy the cheaper stuff like Old Forester. I asked my nephew once(owns a restaurant) if many order Old Forester. He said a few......mainly old guys.
__________________
Retired 3/31/2007@52
Full time wuss.......
Dawg52 is offline   Reply With Quote
Old 02-14-2013, 12:13 PM   #12
Thinks s/he gets paid by the post
heeyy_joe's Avatar
 
Join Date: Nov 2012
Location: Madeira Beach Fl
Posts: 1,403
Could also be an attempt to increase sales of Maker's 46?
__________________
_______________________________________________
"A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do" --Bob Dylan.
heeyy_joe is offline   Reply With Quote
Old 02-14-2013, 12:21 PM   #13
Full time employment: Posting here.
 
Join Date: Mar 2011
Posts: 534
Quote:
Originally Posted by Midpack View Post
Most customers won't even notice the change as a price increase...even though it's the same thing. Like you note, widely practiced consumer marketing 101.
Worse than a price increase - these guys are watering down their product. You can't undo that by paying extra. Had they raised the prices, you could still enjoy (uncut) Makers, just by paying more.
__________________
jon-nyc is offline   Reply With Quote
Old 02-14-2013, 12:25 PM   #14
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
brewer12345's Avatar
 
Join Date: Mar 2003
Posts: 16,391
I don't much care for MM (much prefer anything made by Heaven Hill), but I sure hope this does not start a trend among bourbon makers.
__________________
"There are three kinds of men. The one that learns by reading. The few who learn by observation. The rest have to pee on the electric fence for themselves."



- Will Rogers
brewer12345 is offline   Reply With Quote
Old 02-14-2013, 12:41 PM   #15
Moderator Emeritus
 
Join Date: May 2007
Posts: 11,044
Quote:
Originally Posted by Dawg52 View Post
MM is good stuff, but I'm mainly a cold beer guy.
Careful, they might start watering down your meds.
__________________
FIREd is offline   Reply With Quote
Old 02-14-2013, 08:13 PM   #16
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
Dawg52's Avatar
 
Join Date: Feb 2005
Location: Central MS/Orange Beach, AL
Posts: 7,438
Quote:
Originally Posted by FIREd View Post
Careful, they might start watering down your meds.
My lite beer is already watered down. Just have to drink more.
__________________
Retired 3/31/2007@52
Full time wuss.......
Dawg52 is offline   Reply With Quote
Old 02-15-2013, 04:44 AM   #17
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
Midpack's Avatar
 
Join Date: Jan 2008
Location: Chicagoland
Posts: 11,977
Quote:
Originally Posted by jon-nyc View Post
Worse than a price increase - these guys are watering down their product. You can't undo that by paying extra. Had they raised the prices, you could still enjoy (uncut) Makers, just by paying more.
All true, but again they're betting (from experience) that most customers won't notice any difference...
__________________
No one agrees with other people's opinions; they merely agree with their own opinions -- expressed by somebody else. Sydney Tremayne
Retired Jun 2011 at age 57

Target AA: 60% equity funds / 35% bond funds / 5% cash
Target WR: Approx 2.5% Approx 20% SI (secure income, SS only)
Midpack is offline   Reply With Quote
Old 02-15-2013, 10:04 PM   #18
Thinks s/he gets paid by the post
packrat44's Avatar
 
Join Date: Jun 2007
Location: near Canadian border and near Mexican border
Posts: 1,142
Quote:
Originally Posted by brewer12345 View Post
I don't much care for MM (much prefer anything made by Heaven Hill), but I sure hope this does not start a trend among bourbon makers.
I agree with your preference for products by Heaven Hill. My favorite is Evan Williams - good taste; modest price. This is a LBYMs bourbon.
__________________
Pigs get fat, hogs get slaughtered. That's my story and I am sticking to it.
packrat44 is offline   Reply With Quote
Old 02-16-2013, 08:33 AM   #19
Thinks s/he gets paid by the post
John Galt III's Avatar
 
Join Date: Oct 2008
Posts: 1,285
I agree that "watering down" is the appropriate term here. They're apparently adding a few gallon(s) of h20 to every barrel, which of course also reduces alcohol content, and flavor.

I was a Heaven Hill fan back in my college days, since it was cheap. Tasted just fine.
__________________
John Galt III is offline   Reply With Quote
Old 02-16-2013, 09:32 AM   #20
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
Midpack's Avatar
 
Join Date: Jan 2008
Location: Chicagoland
Posts: 11,977
I keep hearing that I have to try Pappy Van Winkle, one of these days...
__________________

__________________
No one agrees with other people's opinions; they merely agree with their own opinions -- expressed by somebody else. Sydney Tremayne
Retired Jun 2011 at age 57

Target AA: 60% equity funds / 35% bond funds / 5% cash
Target WR: Approx 2.5% Approx 20% SI (secure income, SS only)
Midpack is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


 

 
All times are GMT -6. The time now is 09:24 PM.
 
Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2017, vBulletin Solutions, Inc.