Strikes me as much ado about nothing. Unlax.
Businesses have always aggressively tried to convince people to buy their products. It is what they do. A Ford dealer isn't concerned that a Ford is the best choice for you, he/she will try to sell you a Ford. Maybe they have better tools now. So how about a look at the flip side:
Consumers have better tools now too. On-line reviews, comparison shopping on line, forums to ask for help in a product purchase, craigslist, freecycle.
Use the tools. If we are looking for the average person to become a more discerning consumer, they will need to be educated. Focusing on that would be more productive than fretting about the tools the marketers use, IMO.