Join Early Retirement Today
Reply
 
Thread Tools Search this Thread Display Modes
Congress outlaws loud commercials
Old 10-01-2010, 10:56 AM   #1
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
harley's Avatar
 
Join Date: May 2008
Location: Following the nice weather
Posts: 6,441
Congress outlaws loud commercials

As some of you might be aware, I'm pretty much against creating new laws. I think we have too many already, and most of them result in either unintended consequences or selective enforcement. However, I think I mught be in favor of this one.

Senate votes to turn down volume on TV commercials - Yahoo! News

I would think it would be a positive thing for the advertising industry and their clients to quit making commercials so obnoxious (volume, not content. No controlling that ). It was those incredibly loud commercials that first caused me to get a VCR, then a DVR, so I could skip the commercials. But if they aren't so loud I sometimes let them play, although I usually read something on the laptop while they play. But if it's loud and obnoxious I'll either mute (realtime) or FF (DVR). I'd be interested to hear what the unintended consequences of this one might be.
__________________

__________________
"Good judgment comes from experience. Experience comes from bad judgement." - Will Rogers, or maybe Sam Clemens
DW and I - FIREd at 50 (7/06), living off assets
harley is offline   Reply With Quote
Join the #1 Early Retirement and Financial Independence Forum Today - It's Totally Free!

Are you planning to be financially independent as early as possible so you can live life on your own terms? Discuss successful investing strategies, asset allocation models, tax strategies and other related topics in our online forum community. Our members range from young folks just starting their journey to financial independence, military retirees and even multimillionaires. No matter where you fit in you'll find that Early-Retirement.org is a great community to join. Best of all it's totally FREE!

You are currently viewing our boards as a guest so you have limited access to our community. Please take the time to register and you will gain a lot of great new features including; the ability to participate in discussions, network with our members, see fewer ads, upload photographs, create a retirement blog, send private messages and so much, much more!

Old 10-01-2010, 11:31 AM   #2
Moderator
ziggy29's Avatar
 
Join Date: Oct 2005
Location: Texas
Posts: 15,613
I'm not so much against this per se, but golly, don't they have far more important things to do than regulate the volume of commercials?
__________________

__________________
"Hey, for every ten dollars, that's another hour that I have to be in the work place. That's an hour of my life. And my life is a very finite thing. I have only 'x' number of hours left before I'm dead. So how do I want to use these hours of my life? Do I want to use them just spending it on more crap and more stuff, or do I want to start getting a handle on it and using my life more intelligently?" -- Joe Dominguez (1938 - 1997)

RIP to Reemy, my avatar dog (2003 - 9/16/2017)
ziggy29 is offline   Reply With Quote
Old 10-01-2010, 11:44 AM   #3
Recycles dryer sheets
 
Join Date: Feb 2006
Location: Indianapolis
Posts: 417
My understanding is that both houses passed a bill against this, but they have to reconcile their bills, so it may still be a while before it becomes law. -wife just mutes them all.
__________________
Payin-the-Toll is offline   Reply With Quote
Old 10-01-2010, 11:46 AM   #4
Moderator
ziggy29's Avatar
 
Join Date: Oct 2005
Location: Texas
Posts: 15,613
Quote:
Originally Posted by Payin-the-Toll View Post
-wife just mutes them all.
Same here, which pretty much makes this "issue" a mute point as far as I'm concerned.
__________________
"Hey, for every ten dollars, that's another hour that I have to be in the work place. That's an hour of my life. And my life is a very finite thing. I have only 'x' number of hours left before I'm dead. So how do I want to use these hours of my life? Do I want to use them just spending it on more crap and more stuff, or do I want to start getting a handle on it and using my life more intelligently?" -- Joe Dominguez (1938 - 1997)

RIP to Reemy, my avatar dog (2003 - 9/16/2017)
ziggy29 is offline   Reply With Quote
Old 10-01-2010, 11:50 AM   #5
Moderator Emeritus
Nords's Avatar
 
Join Date: Dec 2002
Location: Oahu
Posts: 26,620
Quote:
Originally Posted by ziggy29 View Post
I'm not so much against this per se, but golly, don't they have far more important things to do than regulate the volume of commercials?
If this is how well they do the unimportant things, then are you sure you want them to start tackling the important things?

Now that they've adjourned to campaign for re-election consult with their constituents, I wonder how many of them will apply this law's principles to their media content.
__________________
*
*

The book written on E-R.org, "The Military Guide to Financial Independence and Retirement", on sale now! For more info see "About Me" in my profile.
I don't spend much time here anymore, so please send me a PM. Thanks.
Nords is offline   Reply With Quote
Old 10-01-2010, 11:52 AM   #6
Moderator Emeritus
Martha's Avatar
 
Join Date: Feb 2004
Location: minnesota
Posts: 13,212
Well, the FCC as regulator could have done something about this problem years ago but always just threw up its hands and said "it's too hard." This is the legislature's message to the FCC.
__________________
.


No more lawyer stuff, no more political stuff, so no more CYA

Martha is offline   Reply With Quote
Old 10-01-2010, 01:00 PM   #7
Recycles dryer sheets
IBWino's Avatar
 
Join Date: May 2006
Posts: 423
While I agree that there are more important things that congress should be doing, I'm happy to see something finally being done about this. Most commercials seem to be louder than the program they interrupt, but some nearly blow me out of my chair. I agree with Martha that the FCC should have addressed this.
__________________
IBWino is offline   Reply With Quote
Old 10-01-2010, 01:49 PM   #8
Moderator Emeritus
 
Join Date: Oct 2007
Posts: 4,929
It won't work. No matter what set of regulations are specified, they'll be a set of mechanical limits of some form; peak loudness, or loudness integrated across some time window, or similar things that can be converted to a meter reading. Advertisers, wanting their commercials to stand out in some way, will simply adapt. The loudness integrated over a time window might be met, for example, with most of the window relatively quiet, but a really loud short noise in the middle. Blipverts. Or, they might play games with spectral distribution, which would be really annoying.

Worst case, they'll complain the regulation and law interfere with their free speech rights. (Yes, corporations have free speech rights. Remember the 'money is free speech' cases?)
__________________
M Paquette is offline   Reply With Quote
Old 10-01-2010, 02:29 PM   #9
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
donheff's Avatar
 
Join Date: Feb 2006
Location: Washington, DC
Posts: 8,649
I hope Congress squashes the commercials. About time. As to better things for them to do, forgeddaboudit. With a 60% Senate requirement to get a 50% vote heard they can never get anything important done. Gridlock will likely be even worse after November.
__________________
Every man is, or hopes to be, an Idler. -- Samuel Johnson
donheff is offline   Reply With Quote
Old 10-01-2010, 02:52 PM   #10
Full time employment: Posting here.
Birdie Num Nums's Avatar
 
Join Date: Mar 2010
Location: Seattle-ish
Posts: 777
Now if they would only outlaw those extremely obtrusive lower-right TV channel logos! I refuse to watch channels such as Lifetime for just this reason alone--its logo taking up almost 10% of the screen, it seems.
__________________
Birdie Num Nums is offline   Reply With Quote
Old 10-01-2010, 02:58 PM   #11
Thinks s/he gets paid by the post
Bimmerbill's Avatar
 
Join Date: Jan 2006
Posts: 1,631
I agree Birdie! I was watching Motorweek on HDTheater and they kept flashing "You are watching HDTheater" on the screen and it kept covering all the stats of the cars (base price, 0-60 etc). PITA!
__________________
Bimmerbill is offline   Reply With Quote
Old 10-01-2010, 04:06 PM   #12
Thinks s/he gets paid by the post
Rustic23's Avatar
 
Join Date: Dec 2005
Location: Lake Livingston, Tx
Posts: 3,624
For me, this comes under the category of you should not create a federal to get rid of things you don't like! There are several commercials that seem to be louder than others. I mute them and try to make a mental note not to purchase their product. If everyone did that, that would solve the problem.
__________________
If it is after 5:00 when I post I reserve the right to disavow anything I posted.
Rustic23 is offline   Reply With Quote
Old 10-01-2010, 04:35 PM   #13
Thinks s/he gets paid by the post
Koolau's Avatar
 
Join Date: Jul 2008
Location: Leeward Oahu
Posts: 3,244
We all complain about congress and other elected officials (I know I do). But, typically, they only do what (at least they think) we want them to do. How many times have you heard someone say "The gummint needs to DO something about that." Heaven help us when they DO, but "we" asked for it in most cases. Not defending them, just sayin....
__________________
Ko'olau's Law -

Anything which can be used can be misused. Anything which can be misused will be.
Koolau is offline   Reply With Quote
Old 10-01-2010, 04:52 PM   #14
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
 
Join Date: Sep 2005
Location: Northern IL
Posts: 18,299
Quote:
Originally Posted by Martha View Post
Well, the FCC as regulator could have done something about this problem years ago ...
I agree (but am mostly ignorant of the inner workings of regulators versus Congress). IMO, Congress micro-manages far too much. Details like this should be left to a regulatory agency, or the free market (not totally applicable in this case, since they are using public airwaves). If Congress doesn't think the agency is doing its job, they should fix that, not regulate around it.

I do listen to radio fairly regularly, to catch up on news/views/events while I'm puttering around the house. The #1 reason for me to turn it off is the umpteenth time I hear the same annoying commercial (content is annoying, not volume). What's the point - they make money getting me to listen, and then I turn them off because of the thing they try to make money from? And some of the PSAs are the worst - sometimes 'clever' on the first or second listen, downright annoying on the 13th listen.

-ERD50
__________________
ERD50 is offline   Reply With Quote
Old 10-01-2010, 05:15 PM   #15
Recycles dryer sheets
 
Join Date: Jul 2010
Posts: 255
Quote:
Originally Posted by harley View Post
I'd be interested to hear what the unintended consequences of this one might be.
Advertisers don't think that people will buy as much of their product/service if the commercials aren't as loud. Advertisers will stop spending as much money on commercials. The value of commercial slots will go down. Content providers will make less money. The quality and selection of content will go down, and/or cable/satellite charges will go up.

Years ago I had a motorola 19 inch tube tv with a feature that made the volume consistent regardless of the channel or commercial or whatever. It wasn't perfect, but it worked pretty well. It is interesting that this was never implemented as a ubiquitous feature in other TVs to satisfy consumer demand, but that Congress feels the need to mandate it through law.

I don't like loud commercials, but not nearly as much as I dislike Congress telling me that loud commercials are bad for me and preventing me from having the freedom to subject myself to them if I so desire.
__________________
SunsetSail is offline   Reply With Quote
Old 10-01-2010, 05:21 PM   #16
Thinks s/he gets paid by the post
Rustic23's Avatar
 
Join Date: Dec 2005
Location: Lake Livingston, Tx
Posts: 3,624
We pay approx. $93,000,000 a year in salary to our representatives plus benefits. I think there is a h3ll of a lot more they could do with their time than TV commercials! If that, and the health care bill, which they were just doing what the people wanted is the best they can come up with, maybe they should be like the Texas legislature and only meet once every two years!
__________________
If it is after 5:00 when I post I reserve the right to disavow anything I posted.
Rustic23 is offline   Reply With Quote
Old 10-01-2010, 05:23 PM   #17
Give me a museum and I'll fill it. (Picasso) Give me a forum ...
REWahoo's Avatar
 
Join Date: Jun 2002
Location: Texas Hill Country
Posts: 42,149
Quote:
Originally Posted by Rustic23 View Post
We pay approx. $93,000,000 a year in salary to our representatives plus benefits. I think there is a h3ll of a lot more they could do with their time than TV commercials!
Hey, give 'em a break! They're working on doing away with the BCS and a lot of other important 'stuff'...
__________________
Numbers is hard

When I hit 70, it hit back

Retired in 2005 at age 58, no pension
REWahoo is offline   Reply With Quote
Old 10-01-2010, 07:03 PM   #18
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
donheff's Avatar
 
Join Date: Feb 2006
Location: Washington, DC
Posts: 8,649
Quote:
Originally Posted by SunsetSail View Post

Years ago I had a motorola 19 inch tube tv with a feature that made the volume consistent regardless of the channel or commercial or whatever. It wasn't perfect, but it worked pretty well. It is interesting that this was never implemented as a ubiquitous feature in other TVs to satisfy consumer demand, but that Congress feels the need to mandate it through law.
It doesn't sound like they are mandating anything like that. No manufacturer has to do anything. They are simply telling the advertisers to stop an obnoxious practice, like telling them not to insert subliminal ads.
__________________
Every man is, or hopes to be, an Idler. -- Samuel Johnson
donheff is offline   Reply With Quote
Old 10-01-2010, 07:14 PM   #19
Recycles dryer sheets
 
Join Date: Jul 2010
Posts: 255
Quote:
Originally Posted by donheff View Post
It doesn't sound like they are mandating anything like that. No manufacturer has to do anything. They are simply telling the advertisers to stop an obnoxious practice, like telling them not to insert subliminal ads.
I guess I wasn't clear. My point is that it is interesting that Congress decided to pass a law as a solution when the solution could easily be manufactured into a product but consumer demand wasn't sufficient for manufacturers to put it into the product.

I really hate blister wrap packaging. Should Congress pass a law to ban it? Would I be willing to pay 10%, 25% or 50% more for a product because the packaging isn't strong enough to handle overseas shipping and the manufacturer has to raise the price to account for the damaged goods or re-packing costs at the destination? I think the one of the OP's points was that Congress doesn't really seem to think through the consequences of laws it passes.
__________________
SunsetSail is offline   Reply With Quote
Old 10-01-2010, 07:55 PM   #20
Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
harley's Avatar
 
Join Date: May 2008
Location: Following the nice weather
Posts: 6,441
Personally, this is the kind of thing I think Congress should be spending their time on. No matter what they decide, nobody will get shot or thrown in jail.

I am a free marketeer, so my true stance is in agreement with those who say note the loud advertisers and avoid their products. I also agree with the ones who are annoyed by the TV logos. I think Netflix and pay per view and streaming video will punish those clowns too, over time.

Still it's nice to see our legislators working at a level they are qualified for. I feel fully secure in the knowledge that they are experts on noise. I wonder how many of them have read this bill?
__________________

__________________
"Good judgment comes from experience. Experience comes from bad judgement." - Will Rogers, or maybe Sam Clemens
DW and I - FIREd at 50 (7/06), living off assets
harley is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Commercials are starting to irritate jambo101 Other topics 22 08-07-2009 08:25 PM
T.V. Commercials Sundance Kid Other topics 16 07-05-2006 05:18 PM
Thinking out loud about a possible job move HobbyDave Young Dreamers 15 05-25-2006 02:29 PM
Oh fer crying out loud cute fuzzy bunny Other topics 22 03-26-2006 12:33 PM
Super Bowl Commercials maddythebeagle Other topics 9 02-06-2006 05:40 PM

 

 
All times are GMT -6. The time now is 01:11 AM.
 
Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2017, vBulletin Solutions, Inc.