Originally Posted by travelover
Dunno. I have been burned when an item sold for so little that after paying eBay their cut, including on shipping, it cost me.
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I got burned once by offering free shipping (another strategy that in theory, sells at a higher end bid). Ended up only and 1 bidder and cost of shipping was more than selling price. Now, I don't give free shipping, but do the no reserve, starting at a penny. Whether this is sound or not, there's probably no perfect approach or else there won't be all the options.