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Everything Tastes Better from McDonald's?
08-07-2007, 08:48 AM
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#1
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Full time employment: Posting here.
Join Date: Mar 2006
Posts: 757
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Everything Tastes Better from McDonald's?
How sad is this:
Lovin' it: McBranding hooks preschoolers, study finds - Yahoo! News
When given five different pairs of food (burgers, fries, baby carrots, milk, etc.) in plain and McD's wrappers, the majority of kids felt that the stuff in the McD's wrapper tasted better (even milk and carrots)! Aside from the health implications of this, there is the issue of kids as young as three to five getting brainwashed by marketing and branding. Somehow I don't think these kids will be posting on this board forty years from now if they are that susceptible to marketing and buying "name brands"!
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08-07-2007, 09:02 AM
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#2
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Thinks s/he gets paid by the post
Join Date: Jun 2005
Posts: 4,005
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Maybe I should fill a double cheeseburger wrapper with some McSpinach and see if my 2.5 yr old will eat it...
I don't know about the rest of you guys, but I love me some McD's when I'm in the mood for a good, cheap ghetto Big Mac (the $1 menu double cheeseburger with Big Mac sauce on it, please). It's nice to be able to feed a family of 4 for under $10 these days. And it only takes them 1.5 minutes to complete your order. I'm lovin' it!
To respond to the article, is it really that different than grown adults thinking coffee tastes better when served in a styrofoam cup that says "Starbucks" on the side of it? 
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08-07-2007, 09:38 AM
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#3
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Give me a museum and I'll fill it. (Picasso)
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Join Date: Aug 2006
Posts: 12,483
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Come on, we ALL KNOW a $4.00 cup of coffee tastes WAY BETTER than a $1.00 cup of coffee......... 
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Consult with your own advisor or representative. My thoughts should not be construed as investment advice. Past performance is no guarantee of future results (love that one).......:)
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08-07-2007, 10:07 AM
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#4
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Give me a museum and I'll fill it. (Picasso)
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Join Date: Dec 2003
Location: Losing my whump
Posts: 22,708
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Drilling of branding into children is pretty frickin amazing.
My kid watches some PBS shows, barney, caillou, that sort of thing...off the tivo. We fast forward through the commercials for the most part.
Heres the fun part. We only drink Pepsi here. I always call it pepsi. I've never, to my knowledge, said the word 'coke' to him, nor has anyone else as a matter of course.
What does he call it? Coke. Points to the coke or pepsi machines and coke or pepsi dispensers and yells "COKE!!! YUM YUM DRINKY!!"
Except for an occasional commercial fragment, I cant explain how he picked up the word. Obviously easier to SAY than pepsi...
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Be fearful when others are greedy, and greedy when others are fearful. Just another form of "buy low, sell high" for those who have trouble with things. This rule is not universal. Do not buy a 1973 Pinto because everyone else is afraid of it.
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08-07-2007, 10:08 AM
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#5
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Full time employment: Posting here.
Join Date: May 2007
Posts: 549
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....time to buy MORE MCD!! 
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08-07-2007, 10:18 AM
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#6
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Give me a museum and I'll fill it. (Picasso)
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Join Date: Dec 2003
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Posts: 22,708
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Funny thing how perceptions and expectations affect people, aint it?
I could name a dozen products off the top of my head that objectively tested, are soundly drubbed by far cheaper products. And even faced with that information, people will not only just filter it through in their brains and kick out the data they dont want, they'll sharply defend the product.
Starbucks for example usually blind taste-tests in the middle of the pack at best with complaints of "burned" flavors and off tastes. With a bunch of milk added, it does rise to near the top.
If it werent for burger king and wendy's, macdonalds would definitely have some of the worst "burgers". Yet people keep going there...
__________________
Be fearful when others are greedy, and greedy when others are fearful. Just another form of "buy low, sell high" for those who have trouble with things. This rule is not universal. Do not buy a 1973 Pinto because everyone else is afraid of it.
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08-07-2007, 10:21 AM
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#7
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Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
Join Date: May 2005
Location: Lawn chair in Texas
Posts: 14,183
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glass cleaner = Windex
tissue = Kleenex
soft drink = Coke
shortening = Crisco
petroleum jelly = Vaseline
How many more can you identify?
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Have Funds, Will Retire
...not doing anything of true substance...
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08-07-2007, 10:29 AM
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#8
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Moderator Emeritus
Join Date: Feb 2004
Location: minnesota
Posts: 13,228
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aspirin = aspirin (still a brand name in some countries now generic here)
copy = xerox
man underpants = jockeys
in line skates = rollerblades
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No more lawyer stuff, no more political stuff, so no more CYA
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08-07-2007, 11:07 AM
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#9
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Thinks s/he gets paid by the post
Join Date: Sep 2005
Posts: 1,677
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disposable diapers = Pampers
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Dogs aren't our whole lives, but they make our lives whole. - Roger Caras
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08-07-2007, 12:14 PM
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#10
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Thinks s/he gets paid by the post
Join Date: Feb 2006
Posts: 3,895
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q-tips
some of my x-company's products were so name-branded that when the competition screwed up, we'd get blamed for their mistakes. no, i did not make cotten swabs for a living.
and i can't remember my last time in a mcd's.
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"off with their heads"~~dr. joseph-ignace guillotin
"life should begin with age and its privileges and accumulations, and end with youth and its capacity to splendidly enjoy such advantages."~~mark twain - letter to edward kimmitt 1901
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08-07-2007, 12:18 PM
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#11
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Thinks s/he gets paid by the post
Join Date: Jun 2005
Posts: 4,005
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thermos = thermos (former trademark of the Aladdin company I think)
search on net = google
kerosene = kerosene
adhesive bandage = band-aid
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08-07-2007, 01:40 PM
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#12
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Thinks s/he gets paid by the post
Join Date: Mar 2006
Location: Houston
Posts: 2,155
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This is in VN, before 1975, probably still true today
Small 50cc motorcycle = Honda
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08-07-2007, 02:38 PM
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#13
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Thinks s/he gets paid by the post
Join Date: Oct 2006
Location: North-Central Illinois
Posts: 3,228
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 Quote:
Originally Posted by lazygood4nothinbum
and i can't remember my last time in a mcd's.
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I was in one Tuesday evening after a Big Band concert down in the park. Sometimes they just hit the spot. Although normally I go to Hardee's a couple of time a week.....but usually just for coffee with the gang.
As far as name-brand goes, I think that the coffee at BP-Amoco, Hardee's, and our local grocery store are far better tasting than StarYucks, and a heck of a lot cheaper!!! A 16oz styro cup of coffee at the grocery store is 75˘ including tax!!! And that's choice of regular, decaf, and usually about 3 or 4 flavors. Also they have French Vanilla and toffee flavored cappuccino for the same 75˘ price.
The best deal though is a small (8oz) coffee (or cappuccino) and 2 donuts of your choice, for $1. Let's see StarYuck's beat that!!! 
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08-07-2007, 02:49 PM
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#14
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Thinks s/he gets paid by the post
Join Date: Feb 2007
Posts: 1,250
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Doughboy - above ground pool (must be a CA thing)
Kotex - female personal hygiene products
chapstick - lip protectants
keds - sneakers
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Make no mistake, my friend, it takes more than money to make men rich. - A. P. Gouthey
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08-07-2007, 03:09 PM
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#15
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Moderator Emeritus
Join Date: Dec 2002
Location: Oahu
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Hey, there are a lot of people in the world today who are too young to remember that the best things came in plain brown wrappers!
Quote:
Originally Posted by tangomonster
When given five different pairs of food (burgers, fries, baby carrots, milk, etc.) in plain and McD's wrappers, the majority of kids felt that the stuff in the McD's wrapper tasted better (even milk and carrots)! Aside from the health implications of this, there is the issue of kids as young as three to five getting brainwashed by marketing and branding.
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This study might only prove that a brightly-colored piece of paper is more interesting than a plain one.
It'd be interesting to re-run the "study" with the original plain wrappers compared to wrappers from BK, Wendy's, Arbys, JITB, and 7-11. I bet they find out that all those wrappers are more interesting than plain.
Then it'd be amusing to see how the same food tastes when it's wrapped in a half-dozen different branded wrappers compared against each other.
A couple years ago our neighbor's kid was taking survey data for a science project on soda flavors. I don't remember the details but the experiment required tasting a half-dozen different flavors from plain cups in one sitting and naming both the flavor and the brand. Our kid, who at the time was a big soda drinker, went six-for-six in both categories and other kids were scoring pretty much the same accuracy.
I hardly drink soda at all and went one for six in both. It all would have tasted a lot better if it'd been appropriately labeled...
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08-07-2007, 03:16 PM
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#16
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Thinks s/he gets paid by the post
Join Date: Jan 2005
Location: DFW
Posts: 2,016
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I've never liked any of McDonald's hamburgers. Their chicken sandwiches are better but not much. OTOH, I like the Big Breakfast and the coffee is great. As to sodas, I like diet coke and hate pepsi. I would wager I could tell the difference, blindfolded.
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Resist much. Obey Little. . . . Ed Abbey
Disclaimer: My Posts are for my amusement only.
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08-07-2007, 03:42 PM
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#17
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Thinks s/he gets paid by the post
Join Date: Jan 2007
Posts: 1,891
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i clearly remember ordering mcnuggets at carls jr. when i was a kid!
some news magazine show (like 2020?) had kids choose a banana or a rock w/ a sticker on it (like sponge bob) for a snack, they almost all picked the rock!
my daughter has every major kid product logo memorized, can pick which channel she wants based on their logo, target by their logo, etc etc.
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If i think of something clever to say, i'll put it here...
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08-07-2007, 08:37 PM
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#18
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Thinks s/he gets paid by the post
Join Date: Oct 2006
Location: North-Central Illinois
Posts: 3,228
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Quote:
Originally Posted by Eagle43
I've never liked any of McDonald's hamburgers ........... OTOH, I like the Big Breakfast and the coffee is great.
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Oh yeah...I forgot about the McD's coffee! I especially like it on Mondays! Reason being, our local McD's coffee is FREE every Monday!!! I don't know if that's normal throughout the chain, but it is here. When they say FREE....they mean it.....no other purchase is necessary! So when I think about it on a Monday, I swing through the drive-up and see Dorothy, she hands me my free cup of coffee, and off I go!
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08-07-2007, 08:41 PM
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#19
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Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
Join Date: Oct 2006
Posts: 7,733
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computer chips = Intel Inside...
sorry couldn't resist
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08-07-2007, 08:46 PM
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#20
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Give me a museum and I'll fill it. (Picasso)
Give me a forum ...
Join Date: Dec 2003
Location: Losing my whump
Posts: 22,708
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Ya had to do it.
At least you said chips and not chimps. 
Generic branding is a very, very bad thing.
__________________
Be fearful when others are greedy, and greedy when others are fearful. Just another form of "buy low, sell high" for those who have trouble with things. This rule is not universal. Do not buy a 1973 Pinto because everyone else is afraid of it.
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