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Exactitudes: Conforming to Nonconformity
Old 11-15-2008, 08:30 AM   #1
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Exactitudes: Conforming to Nonconformity

Back in the sixties and seventies, I tried to be quite the nonconformist---and was crushed when my mother remarked that my friends and I were really conforming to nonconformity! I had to admit that she was right...and consequently thought the same of youth styles to follow, like punks. So I thought this website (that I learned about from Very Short List) was interesting (click on to a grid to see a larger photo collage).

Who are you wearing?

You are not alone: Judging by this series of portraits, you share the same distinctive style with strangers all over the world.

Exactitudes kicked off 14 years ago when Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek noticed that their city's youth were expressing their mass nonconformity by wearing nearly identical outfits. (The name is a mash-up of exact and attitude.) The project grew exponentially from there - you'll meet tattoo babes, grannies, punks, and preppies - and its excellent website now includes subjects from London and Paris. (They, too, look eerily alike.) The overall effect is cool but disconcerting: Isn't this how Invasion of the Body Snatchers began?


So it really does seem that none of us is as individualistic, at least in terms of "style," as we would like to think!
“It is not a sign of good health to be well adjusted to a sick society”.------Krishnamurti
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