Midpack
Give me a museum and I'll fill it. (Picasso) Give me a forum ...
I've asked this indirectly on other threads, but thought I'd go direct.
The tech savvy quotient here is higher than our generation (most here) at large. And I know it's an age old phenomena, older generations resisting technology.
How do we get my/our generation to at least give Facebook, email and other communication channels a try?
Instead of leading with a long winded description of our situation, thought I'd lead with the question posed by this thread. If you want more info, here's more background:
I am responsible for communications for an organization. Most of our members are my generation or older, and if we don't attract the next generations, the club literally dies off over time.
I'm not a tech wizard, but I enjoy change, and try to embrace "the new." Active on Twitter for years, and more recently on Facebook.
To my dismay, most of my club peers want to remain in a world where communications consist of phone calls, face-to-face communication, postal mail, hard copy documents (vs electronic) - and maybe email, maybe!
We simply can't rely on communicating everything one person at a time, too many members. And we can't reach new members without branching out using websites, social media, bulletin boards/flyers and other channels. Maybe we should be willing to use postal mail, but it's so much harder and more costly than email or websites - so I have not done anything via postal mail.
We've had website for quite a while, and I know it's used, but it's not at all interactive and our particular platform (free Wordpress) is poor for pictures - an essential draw IME. We had an active yahoogroup for a while, but it's not very user friendly, and it's pretty much gone dead. We also use email blasts occasionally, but that only reaches existing contacts, no one new.
So I've started up a Facebook page, and activity has been building. We have some new 'friends' that we were not reaching before - and many are those next generations we must connect with. I realize we have to keep the content interesting and frequent. And I've already noticed that pictures, videos & short verbal posts always reach more FB members. But how do we get old pharts to give a look in the first place? Can't be done? Take each one by the hand and show them online? Hope that a few will catch on, and peer word-of-mouth will do the rest?
I've set up our FB page to be all public, so they don't have to join Facebook to view. I would really like to avoid having to duplicate communications across web, yahoo, postal mail, Facebook, Twitter, bulletin boards/flyers, postal mail, phone call/trees, one-on-one conversations, pony express, smoke signals, etc. If I could condense it all to webpage, Facebook and email - it would be so much more productive. And using so many duplicate channels runs the risk of burying tech savvy members in the same message across all channels.
The tech savvy quotient here is higher than our generation (most here) at large. And I know it's an age old phenomena, older generations resisting technology.
How do we get my/our generation to at least give Facebook, email and other communication channels a try?
Instead of leading with a long winded description of our situation, thought I'd lead with the question posed by this thread. If you want more info, here's more background:
I am responsible for communications for an organization. Most of our members are my generation or older, and if we don't attract the next generations, the club literally dies off over time.
I'm not a tech wizard, but I enjoy change, and try to embrace "the new." Active on Twitter for years, and more recently on Facebook.
To my dismay, most of my club peers want to remain in a world where communications consist of phone calls, face-to-face communication, postal mail, hard copy documents (vs electronic) - and maybe email, maybe!
We simply can't rely on communicating everything one person at a time, too many members. And we can't reach new members without branching out using websites, social media, bulletin boards/flyers and other channels. Maybe we should be willing to use postal mail, but it's so much harder and more costly than email or websites - so I have not done anything via postal mail.
We've had website for quite a while, and I know it's used, but it's not at all interactive and our particular platform (free Wordpress) is poor for pictures - an essential draw IME. We had an active yahoogroup for a while, but it's not very user friendly, and it's pretty much gone dead. We also use email blasts occasionally, but that only reaches existing contacts, no one new.
So I've started up a Facebook page, and activity has been building. We have some new 'friends' that we were not reaching before - and many are those next generations we must connect with. I realize we have to keep the content interesting and frequent. And I've already noticed that pictures, videos & short verbal posts always reach more FB members. But how do we get old pharts to give a look in the first place? Can't be done? Take each one by the hand and show them online? Hope that a few will catch on, and peer word-of-mouth will do the rest?
I've set up our FB page to be all public, so they don't have to join Facebook to view. I would really like to avoid having to duplicate communications across web, yahoo, postal mail, Facebook, Twitter, bulletin boards/flyers, postal mail, phone call/trees, one-on-one conversations, pony express, smoke signals, etc. If I could condense it all to webpage, Facebook and email - it would be so much more productive. And using so many duplicate channels runs the risk of burying tech savvy members in the same message across all channels.
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