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Hilarious advertising dupe!
Old 12-02-2018, 11:08 AM   #1
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Hilarious advertising dupe!

Funny advertising scheme Payless Shoestore played on customers and not their normal customers. Goes to show how fancy wrapping fools so many people.


https://www.washingtonpost.com/busin...=.2f5a999aa46c
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Old 12-02-2018, 02:49 PM   #2
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That's funny, but unfortunately not surprising. I'm sure most of us have figured this out long ago.
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Old 12-02-2018, 03:39 PM   #3
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I love it! Sort of like when they gave cheap wine to the wine "experts" and they couldn't tell the difference without the label. I'm not a huge fan of pretentiousness.
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Old 12-02-2018, 03:54 PM   #4
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No surprise there.

This was amply demonstrated decades ago by Dan Ariely in his book Predictably Irrational. Among other experiments, people consistently said that coffee served from a polished sterling silver pot into fine china cups tasted better than the same coffee served from a glass pot into paper cups.

They repeated the experiment many times with other beverages and foods.
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