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How does Vanguard advertise
Old 03-16-2007, 03:34 PM   #1
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How does Vanguard advertise

I have been watching March Madness for the last 2 days and have seen numerous commercials for brokerages. Does Vanguard advertise at all or is it all word of mouth? I realize with their low ER they must have a small advertising budget, but I would think they would have to do some. To tell the truth, I didn't know much about Vanguard until I stumbled up this and another forum.
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Re: How does Vanguard advertise
Old 03-16-2007, 03:36 PM   #2
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Re: How does Vanguard advertise

I don't think they do much TV advertising.

You will see advertisements for them in various magazines (that presumably their prospective customers read), but they're not very flashy. Magazines like Smithsonian, SmartMoney, etc.

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Re: How does Vanguard advertise
Old 03-16-2007, 03:45 PM   #3
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Re: How does Vanguard advertise

have never seen an advertisement, have never seen a building. so far it's been just this forum and a website. not that i'm paranoid, mind you, but i'm pretty sure it's all a scam and that as soon as i deposit my retirement money i'll be the only one not retiring.
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Re: How does Vanguard advertise
Old 03-16-2007, 04:04 PM   #4
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Re: How does Vanguard advertise

I have heard radio ads. They run during Bob Brinker's program (he is a big fan of Vanguard). One that talks about expenses - something like ' numbers ahead of the decimal point - not good; no numbers ahead of the decimal point - good ' and then go on to explain a bit more about how expenses affect your returns.


Funny thing is, some of the 'get rich quick scheme' guys advertise on his show too, and he is always ripping them apart. Buy heating oil futures - winters coming!


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Re: How does Vanguard advertise
Old 03-16-2007, 04:09 PM   #5
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Re: How does Vanguard advertise

Quote:
Originally Posted by lazygood4nothinbum
have never seen an advertisement, have never seen a building. so far it's been just this forum and a website. not that i'm paranoid, mind you, but i'm pretty sure it's all a scam and that as soon as i deposit my retirement money i'll be the only one not retiring.
I've been to their HQ outside Philly. Believe me, not everything they do is low budget

Nice cafeteria, gym, walking path, concierge for employees, etc. But the nautical theme would drive me nuts if I worked there.
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Re: How does Vanguard advertise
Old 03-16-2007, 04:19 PM   #6
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Re: How does Vanguard advertise

They just finished a new location off of Frank Lloyd Wright and Loop 101 in Scottsdale, AZ. Nice exterior and ultra high rent district.
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Re: How does Vanguard advertise
Old 03-16-2007, 04:25 PM   #7
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Re: How does Vanguard advertise

They also advertise on the web.... I have seen their ads on a number of the finance sites...
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Re: How does Vanguard advertise
Old 03-16-2007, 04:52 PM   #8
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Re: How does Vanguard advertise

seen em on yahoo finance. They have a big operation in Charlotte, NC - never seen it in person. I've seen their PA campus on Google Earth.

They have a trillion in assets under management. Wonder what % they spend on advertising? 0.01%?
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Re: How does Vanguard advertise
Old 03-16-2007, 06:28 PM   #9
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Re: How does Vanguard advertise

seen their adds in several magazines.
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Re: How does Vanguard advertise
Old 03-16-2007, 07:43 PM   #10
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Re: How does Vanguard advertise

I "think" I've recently seen a few of their ads on TV, but can't say for certain. I'll have to pay more attention!
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Re: How does Vanguard advertise
Old 03-16-2007, 09:13 PM   #11
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Re: How does Vanguard advertise

I don't notice ads very much, but when you look in magazines, newspapers, or other print media that post fund performance information they are always well represented. A lot of word of mouth.
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Re: How does Vanguard advertise
Old 03-16-2007, 10:00 PM   #12
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Re: How does Vanguard advertise

Quote:
Originally Posted by saluki9
I've been to their HQ outside Philly.
now there's a computer generated response if i ever saw one.

Quote:
Originally Posted by justin
I've seen their PA campus on Google Earth.
and they call me paranoid.
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Re: How does Vanguard advertise
Old 03-17-2007, 07:30 PM   #13
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Re: How does Vanguard advertise

Other people on the internet claim to have met John Bogle. Everything you read on the internet is true.
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Re: How does Vanguard advertise
Old 03-17-2007, 07:53 PM   #14
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Re: How does Vanguard advertise

Funny, but I had an add on the top of "My Yahoo" page earlier today..

was going to my March Madness picks and there it was... not even the finance page... wonder what they have in my computer that tracks what I write
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Re: How does Vanguard advertise
Old 03-18-2007, 12:05 PM   #15
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Re: How does Vanguard advertise

I subscribe to a number of financial industry publications and Vanguard seems to have regular ads in those pubs. As I recall, their current campaign centers around words that begin with "V" along with a visual that includes two items that form a "V". For instance, the ad may talk about "Vision" and the visual "V" is two rolls of coins that form a "V."

They are sponsoring a documentary on the baby boomer generation that will be shown on PBS soon.

Is it effective advertising? Heck I don't know, ads have never influenced me (as far as I know) much, so I think that it's a big waste of Vanguard's $. I will be watching the boomer show on PBS if for no other reason than to see if it was $ well-spent. I pretty-much can assume what the show will be about. Can't you?
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Re: How does Vanguard advertise
Old 03-19-2007, 01:08 PM   #16
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Re: How does Vanguard advertise

perhaps they are the trader joe's of finance?

TV ads are a huge waste of money - if you advertise there you know you are paying a huge premium for whatever product is being hocked...
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Re: How does Vanguard advertise
Old 03-19-2007, 01:34 PM   #17
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Re: How does Vanguard advertise

Quote:
Originally Posted by bright eyed
perhaps they are the trader joe's of finance?
Maybe the walmart of finance?
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Re: How does Vanguard advertise
Old 03-19-2007, 02:00 PM   #18
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Re: How does Vanguard advertise

Quote:
Originally Posted by justin
Maybe the walmart of finance?
doh! don't say that!

walmart advertises up the wazzooooo and gets low prices by shorting their employees and manufacturers abroad...and by shear insane volume...
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Re: How does Vanguard advertise
Old 03-19-2007, 02:13 PM   #19
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Re: How does Vanguard advertise

Quote:
Originally Posted by bright eyed
walmart advertises up the wazzooooo and gets low prices by shorting their employees and manufacturers abroad...and by shear insane volume...
The ugly truth behind "how walmart saves me tons of money every month"...

I'll cry a small tear of sorrow for those exploited employees and poor multinational corporate manufacturers they are shorting abroad.
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