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Old 07-19-2013, 02:21 PM   #21
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Here's the Nielsen people meter:


It seems like Nielsen is looking at using a "Portable People Meter" now, which I think is a little weird.

Portable People Meter - Wikipedia, the free encyclopedia
Yup, and they both uniquely identify specifically who is watching. Those are the devices they're using for demographic stats no doubt.

Still it would be neat to see them using facial recognition to help Nielsen families avoid that chore.
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Old 07-19-2013, 02:43 PM   #22
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I had a family member who worked for Nielson for years. And I work in the cable settop industry.

Nielson can put modules in cable boxes. In those boxes, depending on the cable company and hardware provider, they can also install applications for those settops that require users to enter codes indicating who's watching the tv. So if you change the channel - you're prompted to enter a code indicating if you're the mom, dad, kid1, kid2, whatever.
That data can either be fed to the neilson hub... or depending on the cable system/cable provider, can be sent upstream to the cable operator's "head end"... and then transmitted to Nielson.

Only Nielson households have this extra module and/or extra application in their settop box.

Nielson does not do a good job capturing data on dvr use in non settop boxes (roku, tivo, etc.) But I believe tivo does it's own viewership monitoring... for the household. (Not per user.) Cable operators also have the ability to gather household viewership monitoring. (capture what channel is being tuned, when, etc.)
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Old 07-19-2013, 05:27 PM   #23
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It means that more people were following the Zimmerman trial on Fox than on MSNBC.
You can pick just about any week and the ratings will look like that. I take it conservatives like to watch "news programming" more than liberals do. Or maybe it's because MSNBC is just boring to watch. . When Fox News came into existence, it really put the whammy to CNN's ratings. MSNBC has always struggled for viewership.
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Old 07-19-2013, 10:04 PM   #24
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Quote:
Originally Posted by studbucket View Post
Here's the Nielsen people meter:


It seems like Nielsen is looking at using a "Portable People Meter" now, which I think is a little weird.

Portable People Meter - Wikipedia, the free encyclopedia
How could they have not made it purple?


-ERD50
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Old 07-21-2013, 06:37 PM   #25
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