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Is it news or advertising
Old 03-12-2012, 10:09 AM   #1
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Is it news or advertising

Here is an article on today's Yahoo. At first it seems like a news report. But Vantage Media is actually just trawling for students to push towards for profit universities. Nothing wrong with that, but its a bit misleading

Best College Degrees for In-Demand Careers - Yahoo! Education

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Old 03-12-2012, 10:53 AM   #2
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That's definitely cleverly disguised advertising. Private education pays some of the highest referral lead fees on the internet. If you look at Vantage Media's site they focus on education, insurance and moving which are all big payers of hot leads that lead to new clients (service based business with little inventory and high profit margins)
Vantage Media - We Deliver Customers

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Old 03-12-2012, 10:58 AM   #3
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Wow, that is interesting. And way over the line that should exist between news and advertising, at least on news sites. Can you imagine seeing the same thing on the BBC's website?
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Old 03-12-2012, 11:42 AM   #4
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I'd comment on the wide ranging aspects of this concept.......except it'd be censured as 'political'.
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