No joke.
This happened before in 1999 when companies renamed themselves to have ".com" in the name or logo, and saw a big jump in share prices.
A company called BiOptix changed its name to Riot Blockchain, and also dropped its biotech business, whatever it was doing, to do blockchain. Share price jumped.
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"Old age is the most unexpected of all things that happen to a man" -- Leon Trotsky (1879-1940)
"Those Who Can Make You Believe Absurdities Can Make You Commit Atrocities" - Voltaire (1694-1778)
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