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Marketing promo goes boom
Old 04-29-2006, 08:39 PM   #1
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Marketing promo goes boom

* Had to share this ... today's "oops, bad idea" entry.

* *SANTA CLARITA, Calif. - A newspaper promotion for Tom Cruise's upcoming "Mission: Impossible III" got off to an explosive start when a county arson squad blew up a news rack, thinking it contained a bomb.

* *The confusion: the Los Angeles Times rack was fitted with a digital musical device designed to play the "Mission: Impossible" theme song when the door was opened.
* *But in some cases, the red plastic boxes with protruding wires were jarred loose and dropped onto the stack of newspapers inside, alarming customers.
-- Associated Press

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Re: Marketing promo goes boom
Old 04-29-2006, 10:30 PM   #2
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Re: Marketing promo goes boom

Originally Posted by VoyT
Had to share this ... today's "oops, bad idea" entry.
There's no such thing as bad publicity.

That's not an "oops", that's an undocumented user feature! No extra charge.


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Re: Marketing promo goes boom
Old 04-30-2006, 09:00 AM   #3
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Re: Marketing promo goes boom

Yeah, a bunch of nationwide free press on the movie is a goldmine. Heck, I'd have rigged a few of them to be suspicious and 'fall off' myself, then offer to pay the bomb squads for their time spent.
Be fearful when others are greedy, and greedy when others are fearful. Just another form of "buy low, sell high" for those who have trouble with things. This rule is not universal. Do not buy a 1973 Pinto because everyone else is afraid of it.
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Re: Marketing promo goes boom
Old 04-30-2006, 09:26 AM   #4
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Re: Marketing promo goes boom

If the LA Times could only have a front page picture of Tom eating the placenta.
Fat, drunk, and stupid is no way to go through life, son.
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