Here, let me:
Remember when you'd sit in the theater for 20 minutes before the movie with the lights up, no sound or screen shows, and nothing to look at but the stage curtains and the other patrons? You'd actually have to think of something to chat about with your date. People would even applaud when the lights went down and the curtains opened up to show the big blank screen. It must have given the career advertisers fits to have to live through those agonizing commercial-free (and revenue-free) minutes.
Originally Posted by TromboneAl
[*] The commercials are being played to a truly "captive audience" on an unfair playing field. The majority of people arrive early to a movie to get good seats, and advertisers count on that.
I walked out of Pearl Highlands a few months ago (Hear that, Pearl Highlands management? Yeah, you guys in Pearl City, Hawaii at the intersection of Kamehameha Highway and Acacia Drive! This discussion board does search-engine optimization and your theater sucks!!)
when they started looping a two-minute video ad for "Man vs. Food" at high volume. You would think that the theater management would want to encourage consumption of their products, but if you've ever seen the show then you know what effect it has.
In over seven years of ER, with hypothetically unlimited time to
do whatever we want, we've only gone to one family movie ("School of Rock") and I've only gone to 17 more on my own. For me that works out to one movie every five months and the rate is dropping.
However this house has seen countless Disney titles and Netflix DVDs. There's no reason to go to a theater anymore unless the home subwoofer blows out.
It's a vicious death spiral. Theaters are trying harder and harder to raise revenue, and someday they'll be showing an hour of commercials to an audience of three people. Two of whom will be playing with their cell phones, and the third who'll be talking on theirs.
Either that or you'll be able to vote with your wallet: $8 for the latest flick, or $12 for the latest commercial-free
But perhaps movie theaters are cheaper than the alternative. I can't wait for a la cart cable TV pricing. About the only reason this house has a cable subscription is for HGTV, which is costing us over $633/year for the privilege. Of course it also equates to less than a penny per minute of viewing time...