Not that big of a deal considering he has had 87 attempts on his identity and one retarded payday loan person was the only successful one.
All LifeLock does is put fraud alerts on your credit report every 90 days. If the person checking your credit does not pay attention to the fraud alert, then it is their problem.
If your identity is ever stolen, they will supposedly spend up to $1M fixing the issue, not that I can imagine it would ever cost that much, nonetheless nice to know.
I've actually been very pleased with their service. And yes, I know I could do it all myself for free. Still, much more convenient for them to do it. And of course there is the guarantee.