Arnold Palmer brought golf into my house when I was a kid growing up. It was 1959 and Dad brought home our first TV, a green boxy black &white number. Among my earliest memories are some of Mom and Dad watching "Arnie" on TV. The next Christmas there were clubs under the tree for Mom & Dad (bought by Mom). My Mom became a fanatic of golf.
when she died at the age of 75 she had 5 aces to her credit. Dad had zero. Many months after she passed I went through the end table next to the chair she sat in as she read golf articles. She had, among the 10 pairs of "cheaters" (reading glasses) notebooks filled with clipped out articles and her chicken scratchings of notes from her practice sessions, going back to the early 1960s.
Our family became, and my brother and I still play together in our 60s, a golfing family.
Across the country, our story became fairly common-place, and when I was in grade school, and high school, just about anybody who played golf was called "Arnie" back in the neighborhood.
He was The King. Always will be.