Camera places are notorious for these kind of bait-and-switch things with accessories. They advertise the lowest prices, a good bit lower from reputable dealers, and then pull this. If a price looks too good to be true, check closely for online reviews. They will also change their names after too many bad reviews. I found one place with a good price, and one reviewer warned that it was so-and-so who always called by to sell accessories.
The same advice applies for anything you buy over the internet, but cameras seem to be really bad about it right now.
Not all camera shops with good prices are bad. I've ordered from B&H and Abes of Maine with no problems, though only slightly lower prices. Supposedly Abes would often call to sell accessories but you could say no and they'd still sell the camera alone. I guess Christmastime was too busy as they never called me.