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Old 12-05-2007, 11:22 AM   #21
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What do ya mean? You thought we didn't do anything, or you thought we made more than we actually do?

No imports........
I used to think all dealer principals were rich, because I knew how much my sales team added to the bottom line. Then I saw the financials, and saw how big the NUT was each month..........

I worked at a metro dealer where a single point Chevy store had a monthly nut of $530,000, and that was 12 years ago..............
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Old 12-05-2007, 11:31 AM   #22
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Then I saw the financials, and saw how big the NUT was each month..........
Yes, car dealers have big nuts.
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Old 12-05-2007, 11:35 AM   #23
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Yes, car dealers have big nuts.
Sorry..........car lingo........

Do you have long-term managers, or is there turnover? How about salespeople, 50% turnover, or less.

I used to run training programs for our salepeople, man that was an eye-opener..........
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Old 12-05-2007, 06:43 PM   #24
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Here's my two cents:

1. Do you have a website? A lot of people search online now for home services. Are you in the online yellow pages for your area?

2. Do you have the testimonials in all your literature, online, etc.? Those really make a difference. People like to know that other people have had a good experience.

3. Are you accentuating your business as well as you can? For example, do you promote it as well as you can - ex: "Family Run Business" , "Satisfaction Guaranteed." etc.

4. Do you leave your business card with all your customers and keep in touch? It's the type of business that people may not need now but you want to make sure they remember who you are and/or have your information when they or their frineds do. What about refrigerator magnets or something they won't lose? I've had good experiences with service people and then a while later when someone I know needed the service I forgot who I had called and couldn't find their card.

5. Referrals are gold. The more other professionals you can have promote your service the better. What about setting up some type of service on your website where you will promote another service professional on your site if they will promote you to their clients on their websites and provide them with business cards to pass out. People are more likely to remember a duct cleaner if all they have to do is look on their site to find your information.

6. You have a specialized service. What about offering discounts on the initial cleaning or something to get you in the door. What about offering a FREE lawn service with each cleaning. This could help get more lawn care clients as well. Also, cross promote - if a lawn care client gets duct work they get a free week worth of lawn care or something similar.

7. What about positioning it so that you offer a free duct inspection? Is there a problem or will people have expensive bills if they don't clean them? If so, what about offering a free inspection to see if people have any duct problems. If the ducts look clean enough, great. If they don't, then you can recommend they get them cleaned or else they will be facing a huge repair bill. I know nothing about ducts but I would rather have them cleaned for $X every few years rather than face a huge repair bill down the road for my heater or AC because I didn't.

8. Do you keep good records so you know who is up for another cleaning and when? Do you contact those people when its time to do so? It's a lot easier to sell someone who has used you before and likes you than someone new.

Just some ideas ....
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