Updating the packaging with "flow-through" boxes which allowed for a distinction between the baking soda used for cooking and the baking soda used to fight odor also increased the number of boxes found in homes ("Thinking Outside the Box", 2003). Who wants to use the same stuff in cookies that is used to fight a mildew smell in the fridge? This renewed interest in and increased awareness of the benefits of baking soda created a marketplace for new Arm & Hammer products containing the original formula of Arm & Hammer Baking Soda including gum, carpet, deodorizer, cleaning supplies, toothpaste, and even laundry detergent.
Packaging concepts continue to grow with the introduction of the Zip-Pak's Powder Proof reclosable zipper ("Baking Soda Gets Out of the Box", 2004). The new Zip-Pak will possibly reduce waste created by the poorly designed traditional cardboard box we all know so well. The familiar box was prone to water damage and moisture problems causing the box to disintegrate and fall apart or the baking soda to clump together. The new packaging is an attempt at increased storage life and more hygienic storage options, allowing the consumer to store the product in its original packaging instead of transferring it to a separate airtight container.
Church & Dwight Co. also recently introduced the plastic shaker bottle for Arm & Hammer Baking Soda. The granules in the shaker are slightly larger than the traditional granules in the cardboard box for increased scouring power and friction yet still providing scratchless cleaning power. The plastic container allows the shaker to sit beside the sink for easy access when needed without the cardboard box becoming water damaged and falling apart ("Thinking Outside the Box", 2003). The shaker is clearly labeled "not intended for antacid use" to discourage consumption. Though still harmless and consumable this version of Arm & Hammer Baking Soda is intended for cleaning and scouring.