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Why Is Tide So Valuable?
Old 03-18-2014, 01:39 PM   #1
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Why Is Tide So Valuable?

So, I was at a CVS pharmacy today and over at the laundry detergent section, I saw security devices attached to the handle of each Tide bottle. Only, Tide and not on any of the other brands on sale.

So, along with thinking that the security device looked a bit silly, the question that came to mind is "Why Tide?".

Then I start to wonder more. Maybe Tide can be used for an episode of "Breaking Bad"? Nah, that can't be.
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Old 03-18-2014, 01:41 PM   #2
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Tide Detergent Thefts on the Rise, Linked to Drugs, Reports Say | TIME.com

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So say the latest reports about a “crime wave” sweeping the nation. According to multiple news sources, theft of Tide Detergent is soaring across the country, forcing retailers like CVS to consider placing alarms on each bottle as cities establish special task forces to put a halt to the thefts.
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Old 03-18-2014, 01:46 PM   #3
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On Tuesday, Fox News quoted a handful of police officers and retailers who disputed that the thefts are widespread. “We are not experiencing a ‘wave’ of Tide thefts,” a CVS/pharmacy public relations director said. He did confirm that the retailer does have security devices on Tide bottles in a few markets but said the thefts are nothing new.
And the rest of the story...
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Old 03-18-2014, 03:14 PM   #4
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But, why Tide and not the other brands? Is Tide really that much better than the other brands?
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Old 03-18-2014, 03:19 PM   #5
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The article linked above is from 2 years ago... Is it still an issue?
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Old 03-18-2014, 05:41 PM   #6
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Originally Posted by easysurfer View Post
But, why Tide and not the other brands? Is Tide really that much better than the other brands?
This is clearly a devious marketing plan, "so valuable we had to put a security device on it!".
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Old 03-18-2014, 08:00 PM   #7
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And original Tide smells awesome, too.
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Old 03-18-2014, 10:21 PM   #8
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Originally Posted by easysurfer View Post
But, why Tide and not the other brands? Is Tide really that much better than the other brands?
Apparently even when stealing laundry detergent one has certain standards regarding cleanliness.
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Old 03-19-2014, 09:49 AM   #9
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Thieves like to keep their clothes colors crisp!

Say that 3 times fast.....
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Old 03-20-2014, 08:27 AM   #10
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There is certainly a lot of Tide for sale on Ebay.
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Old 03-20-2014, 08:41 PM   #11
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Tide, in some places, has become a trading commodity. It is stolen from a store and can be easily resold on the street or traded for drugs or other "services". It is something that everyone needs and has a "street value". I recently retired from the producer of Tide and those employed there where surprised with the product's new found value although it appears to be true in only a few cities.
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Old 03-21-2014, 08:42 AM   #12
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Tide, in some places, has become a trading commodity. It is stolen from a store and can be easily resold on the street or traded for drugs or other "services". It is something that everyone needs and has a "street value". I recently retired from the producer of Tide and those employed there where surprised with the product's new found value although it appears to be true in only a few cities.
I guess this makes Tide the gold standard of detergent whether just by perception or for real. I understand about it being a trading commodity, but for me if I had a choice to buy a generic brand at generic prices or Tide, I'd get the cheap stuff
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Old 03-21-2014, 09:02 AM   #13
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Two years ago when this was originally a news story, IIRC Tide was priced higher than almost all other laundry detergents. So if drug addicts could steal the tide and get it to people for the bargain brand price, they would have a steady income. Since then I empirically noticed that some other quality brands like ALL are making a point of being seen as less expensive than Tide. (I'm sure there are some facts that can refute my observations.) It seems to me that if Tide is priced higher than the purchasing power of most consumers, that makes it a target for criminal activity. Maybe that is the actual business model they are following.
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