This is my story of a search for a new 2007 Toyota Corolla.
I decided to take the time and do the car search correctly now that I am ERed.
1) To get a deal you need to know specifically what you want.
2) As mentioned previously, you need to know what it should cost.
I learned that you need to buy over the Internet for the best deals. Many dealers have Internet sales managers. Sometimes these are the people who manage fleet sales. You need to deal with them directly and bypass the show room altogether. The only problem is that Western PA does not have Internet sales managers that give you deals. I visited several dealers in the area and I got the impression that it would be $800-$1000 over sticker when I finished the "deal". I imagine things are much more negotiable in todays economic environment but this was my buying environment back then.
You cannot tell what the final cost at the showroom will be until you try to buy the car.
I remembered a dealership in Carlsbad that offered really good deals. Even though I did not intend to buy there, I asked for a quote over the internet just to see what is possible.
3) Once you know what you want and what you should pay for it and who the potential dealer who will work with you are, then you have to see if they have what you want on the lot or easy to get for them.
Table 1 WHAT IS A FAIR PRICE?
2007 Corola CE Std tranny, no options.
SOURCE Retail (MSRP) + del fee $660
Toyota.com $15,065
edmunds .com $15,065 Others are paying $14442
kbb. Com $15,025 Others are paying $14920
Others are paying, on average below MSRP + $660 dealer fee as table 1 shows.
Table 2 SEARCH RESULTS SUMMARY
2007 Corola CE Std tranny, no option
OFFERS
Mel Grata - Bruce* $15,655 With upgrade - pwr windows
Mel Grata - Chris* $14,843
Rorhich, Pgh $16,751
Metro, Cleveland** $14,672
Carlsbad, CA $14,553 sell for $14553 with floormats
Grossinger, Chicago $13,827
Napierville, Chicago* $14,70
* Not really a written offer, just a verbal suggestion.
**Includes $250 "doc fee", all of the Ohio dealers mentioned
it. No written offer.
Most of this work, except for Mel Grata, Hermitage, PA was done on the Internet using
Invoicedealers.com for the initial contact.
None of the local dealers had what I wanted in stock and they wanted me to buy the car unseen and for a high price before they would consider getting it. Chicago dealers had the most inventory and the best pricing. I am not sure why.
I bought a car from Grossinger Toyota. I flew one way to Chicago for $59 on Southwest, bought the car and drove home the same day. Saved at least $1200 net on what I could have got it for locally.
Free to Canoe