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It all boils down to your personal risk/reward....I wont presume to know anything about the company or its finances with a cursory look I just made. I checked some of their rates they are paying and those are rates the scream use of caution. A public electrical utility can borrow for 30 years under 4% and Aspirity pays 16% on a 10 year, 100k investment.
I invest for income, and have little in common stock, so I look at these types of things. And most people who invest like I do would probably agree that once you sneak above 7% you are getting into more risk than what you may imagine.
I would much rather accept risk on having lower on the food chain notes or preferred stocks from quality investment grade companies that will yield me 6-7% than higher yield, senior notes from a debt laden or questionably profitable company.
I understand some accounting, but not enough to trust anything prepared by a company that needs to be picked over with a fine tooth comb to figure out what the risks are. I like higher yield, but I like to sleep well at night too. So I buy ones that have decades of history paying their "debts and dividends", retained earnings, and mostly have a guaranteed ROE, thus I stay mostly with utility preferreds.
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