I'd always disliked Heineken and had a theory that the Dutch were conspiring to send us all their skunked beer. And when I drank some in the Nederlands and it tasted great, I was sure of it. I can just see them..."oh, these beers were left in the 85 degree sun for three weeks, what should we do. I know! Let's send it to the Americans. It's still better than Budweiser!"
It would be interesting to see what happens to Bud if InBev does cut the advertising budget. I've often thought Bud's advertising is what makes it so big. I don't like the beer, but some of the advertising is genius.
Harley