I have accounts with both Vanguard and Fidelity. Was Flagship at Vanguard until I transferred chunk to Fidelity for a cash incentive. Was and am at Private Client status at Fido.
That being said, I find Vanguard primary and almost sole priority is cost minimization. For a buy and hold, and mutual fund client, they make a good choice, otherwise, the value proposition at Fidelity is much superior IMHO.
For example, at Vanguard many of their funds are subject to trading restrictions which bars repurchase in 90 days if you make a sale. This a major irritant for me when I am trying to manage gains and losses to stay in the 15% bracket. If I need to make a sale in one of these funds, no matter the size, I can not replace in less than 90 days. If you sell ETF's you will find execution can be an issue unless it is one of their funds. In the world of ETFs, V clearly has the lead in low expenses. If you are interested in TOTAL RETURN, than do some 1,3,5,10 year comparison with other top ETF providers and you will find V's ETFS are routinely out-performed.
At Fidelity I have never had an unresolved customer service issue. Do they screw up? Yes but they do a far better and more expeditious job of fixing than I have ever experienced at Vanguard. Vanguard reps ONLY seem to know the answers listed in their computers. I have never experienced effective problem solving by any of them. In contrast, when I have a need of something out of the norm, I experience effective listening and action from my Fido rep--even when I am talking with the "first available Private Client rep".
When I sent a letter to Vanguard VP of Client Services (titled: Why I will never be Flagship again") just after moving the bulk of my balances, I noted the record of customer services "failures". I was surprised to get a response that "yes" V did have an opportunity to "listen" better to client needs and explain V policies.
I can buy and have V EFTs in my Fido account for the same 7.95 as any other EFT. As poster 2B noted in an earlier posting, the EFT is same as an Admiral mutual fund. BTW, you can not hold Admiral funds or buy them at Fidelity but the EFT is so much better plus you get the convenience of selling at any intra day price and NO restrictions on your future trading.
This Fido vs Vanguard debate is a common one on the Forum so you can search and find multiple threads with a variety of experiences to guide your decision.
My conclusion is if you care only about cost than V is your choice. BUT, if you make your decision based on the total value of the offerings and services, than Fido clearly offers the better option in my experience at least.
Nwsteve