Consumer Types

[sgeeeee]

I saw this over on the nofeeboards and thought it was interesting. You will have to sign up for Market Watch to read the link, but it won't cost you anything:

http://cbs.marketwatch.com/news/stor...8954FA3879D%7D

"Step 1 - Become a Satisficer

There are two kind of consumers: "Maximizers" who have to get the best product or service available and "satisficers" who learn how to settle for "good enough. . . "

"Step 2 - Choose when to choose . . .
Step 3 - Focus on what is good in your decision . . .
Step 4 - Regret your decisions less . . .
Step 5 - Arbitrarily limit the number of choices . . ."