Articale from the NYT: http://www.nytimes.com/2009/02/18/bu...1&ref=business
Funny, I had similar thoughts about 5 years ago. My idea was to take Pontiac and offer it as a "Pontiac package" on a Chevy chassis. They have a long standing relationship with a performance company called SLP that they could even outsource it to, or probably have economies of scale because they have unused capacity if they instead do it inhouse......
You could probably charge somewhere from $3-$5,000 extra for the Pontiac package, and get:
Pontiac name badging
Dual exhaust
Upgraded brakes (Brembo?)
Upgraded ECM chip
Stiffer sport suspension
Sport ground effects package
Sport shift in automatics
Hood Scoop
Sport interior, with wraparound front buckets
Honda does a HUGE business in the Civic and Accord lines, where folks mod them to death. The Honda dealers make a KILLING on margins on that stuff.
I think the "Cadillac, Chevy, done" could work.
__________________
Consult with your own advisor or representative. My thoughts should not be construed as investment advice. Past performance is no guarantee of future results (love that one).......:)
This Thread is USELESS without pics.........:)
|
Threaded Mode
