MasterBlaster, the CEO is a former pastor. I know, I know -- red flag. He says he started HEIR because so many families in his congregation were fighting and divorcing over finances, so he thought he'd start something that would alleviate that problem. He's obviously making money by bringing other peoples' money to the projects he's affiliated with, but it would stand to reason that if the projects fail, people will talk and he'll lose potential new members, and existing members will stop investing.
Anyway, went to Indigo and bought two books that were recommended. I've got alot of reading ahead of me!
Thanks for everyone's input!