Re: "How to Manipulate the Financial Press"
This article was interesting to get a perspective on the life and times of a journalist. Actually, she didn't seem as bad as many I've read or as I suspected.
When I was in high-tech, the trade journals were pretty shameless the way they worked. We'd do an ad buy and magically we'd get 2 or 3 feature articles that sort of came with it. Nothing official of course, but it was understood. I'd see emails like "were thinking about a general interest story on new technology trends or new products, got anything interesting?"
Now with respect to financial mags, I wonder how it works. I mean, I get the need to fill air with the silly "how to make your kids millionaires" articles that dot the landscape. What I really wonder if the national financial mags are basically the same as the trade rags or if they have higher standards. My guess is that they are similar, but that the dance is much more subtle and complicated.
Anyone have any first hand knowledge of how this really works?