I enjoyed reading books by Andrew Tobias, who prides himself on being frugal, but not cheap. I have mentioned this before, but this is worth repeating. Tobias gave the following examples. Not giving a waiter his deserved tip is cheap. Not buying the expensive stuff in a hotel minibar is frugal, not cheap. When going out for lunch with friends and paying with a single bill, not putting in what's fair for one's share is cheap, not frugal. Not going to a posh restaurant is frugal, not cheap.
I was just half-joking about calling myself Scroogey. Generally, frugal is how one treats himself, not towards others. I never short change anyone, and am fairly generous with my kids, relatives, and friends.
At this point in life, I have enough to live comfortably, and in fact have more than most people in the US, a rich country in the world. I am grateful for my fortune, that I have a chance to work to get it. And I do have enough. A fancy car would not bring me that much pleasure, hence I do not covet one. In fact, an expensive car may just cause me some anguish if some idiots scrape it or ding its doors in a parking lot. I get much more enjoyment out of driving my generic motor home into the boondocks.