If it says "UL," they are trying to pull a fast one on you if they are claiming it's pure term life.
Another quick way to look is that if you've priced pure 30-year term and these premiums are considerably higher than most of the quotes, they're certainly trying to push something that's more than just term life. Frankly I wouldn't do business with anyone who engages in these business practices. As REW says, this is the sort of thing that gives insurance salesmen a bad name.
"Hey, for every ten dollars, that's another hour that I have to be in the work place. That's an hour of my life. And my life is a very finite thing. I have only 'x' number of hours left before I'm dead. So how do I want to use these hours of my life? Do I want to use them just spending it on more crap and more stuff, or do I want to start getting a handle on it and using my life more intelligently?" -- Joe Dominguez (1938 - 1997)