I'm not as savvy a negotiator as many are on this forum...
We've been in the market for an SUV the last couple of months. Currently driving a 2000 Subaru Impreza wagon (113,000 miles on it) and the wife drives a 2014 Outback. But our sons (high schooler and university student) are needing the use of a car more and more. We tend to hang on to our cars, so no leasing.
DW spotted a Subaru Ascent several months ago and had her heart set on one. Turns out I had to make a plane trip to visit my ailing mother two weeks ago. My older brother lives near her and he just bought an Ascent; so I got a free no-pressure test drive! Turns out I loved the vehicle.
Previous to my trip I had been emailing with the local Subaru dealership where we had bought the Outback. They were good on responding and gave me some ballpark numbers on a new Ascent (Premium trim level). When we bought the Outback there in 2014, it was with a no-haggle discount coupon price from a professional organization I am a member of. Easy-peasy transaction.
So yesterday we went to the dealer (I did have a coupon for a $50 gift card for just test driving the Ascent). We knew the exact color and trim level we wanted and did my best to get ready for the price negotiation. After we agreed on purchasing from them I started the negotiation price lower than the max price I had in my head...The young sales rep said, "Oh, I'm so sorry, we changed to no-haggle pricing back in 2008." LOL. Their no-haggle price was already at the low end of KBB, so I knew it was fine, and had a laugh.
Of course, the real "sales" part comes from the finance guy! Listened to the finance guy vomit out his long-rehearsed spiel on warranty packages...sent him away to huddle with my wife...he came back and we declined them all. This was then a new lesson for me: he THEN offered what I thought was a reasonable bumper-to-bumper warranty extension (8 years total) for not a lot of money. Since the Ascent is a first year model and is turbocharged, I bit on the warranty.
In the end we put down $10000, and will finance the rest, giving ourselves the option of paying it off early (did the same with the Outback; paid it off in a year). There were no deals or incentives on interest rates, which ended up at 3.49%. But I HATE car negotiations and like this dealer after many interactions with with them, so I just thought, what the hey, I have bigger battles to fight. While we have the money to pay cash, the money is sitting in a 2.10% savings account and I just want the big pile of cash in the bank to stay big; for unforeseen emergencies.
We take delivery on our new Ascent this Wednesday or Thursday.