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Ray Lucia now doing Hyundai Commercials?
Old 07-28-2008, 09:50 AM   #1
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Ray Lucia now doing Hyundai Commercials?

What is this with the financial gurus needing extra pocket change? First Scott Burns starts his own fee-based planning firm, now Ray Lucia is out hawking Hyundais??

What's the world coming to??
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Old 07-28-2008, 09:51 AM   #2
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They're out of jobs?
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Old 07-28-2008, 09:57 AM   #3
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They're out of jobs?
Maybe it's to beef up their retirement funds..........
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Old 07-28-2008, 10:06 AM   #4
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I may be old - but any chance to impress the chicks? - it's a male hormone thing.

They sneak in everywhere. I keep tellin ya!

heh heh heh - about a month to regular football and this year maybe 'the stock' that gets me to that villa in the Bahamas and ?Saint's in the playoff's - let alone Superbowl.
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Old 07-28-2008, 10:08 AM   #5
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Maybe it's to beef up their retirement funds..........
Isn't that all anybody on this board works for?
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Old 07-28-2008, 10:10 AM   #6
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Isn't that all anybody on this board works for?
I guess I would have thought Ray and Scott would be FIRED by now.....kinda makes me wonder how good their advice is.........
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Old 07-28-2008, 11:01 AM   #7
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Lucia's pretty greedy - always hawking his books, seminars, affiliates, whatever.

I think he's one of those successful (?) people where the line is blurry between money being the means versus the ends.
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Old 07-28-2008, 11:05 AM   #8
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Maybe one of his buckets has sprung a leak...
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Old 07-28-2008, 11:07 AM   #9
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Old 07-28-2008, 11:34 AM   #10
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Those commercials have been playing for several months now. I think they took "Buckets of Money" and morphed it into "Cars Stuffed with Money". It's a stretch - but Ray sure looks cheerful to be doing those commercials....

Audrey
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Old 07-28-2008, 11:40 AM   #11
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Maybe one of his buckets has sprung a leak..
My bucket #3 has been leaky for a year now.
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Old 07-28-2008, 12:12 PM   #12
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There is as much chance of me buying a Hyundai as there is that I would turn to Ray Lucia for serious financial advice.
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Old 07-28-2008, 12:17 PM   #13
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What I found shocking is that the script calls for people recognizing him, knowing who he is and what he wrote. Better than a book tour. If you quizzed me, I couldn't tell you which car was being hyped.
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Old 07-28-2008, 12:25 PM   #14
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There is as much chance of me buying a Hyundai as there is that I would turn to Ray Lucia for serious financial advice.
Actually, I think his 'buckets' strategy is pretty sound. It's really just a special type of asset allocation where instead of looking at allocating *percentages* of your portfolio into various asset classes, you look at allocating a number of years of income in each type.

Actually I think it makes more sense than allocating by percentages in some cases -- those who need 1% of their portfolio each year can certainly take more risk than someone who needs 4% -- but it's not something I'd pay someone a lot of money to implement for me.
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"Hey, for every ten dollars, that's another hour that I have to be in the work place. That's an hour of my life. And my life is a very finite thing. I have only 'x' number of hours left before I'm dead. So how do I want to use these hours of my life? Do I want to use them just spending it on more crap and more stuff, or do I want to start getting a handle on it and using my life more intelligently?" -- Joe Dominguez (1938 - 1997)

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Old 07-28-2008, 12:27 PM   #15
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Actually, I think his 'buckets' strategy is pretty sound. It's really just a special type of asset allocation where instead of looking at allocating *percentages* of your portfolio into various asset classes, you look at allocating a number of years of income in each type.

Actually I think it makes more sense than allocating by percentages in some cases -- those who need 1% of their portfolio each year can certainly take more risk than someone who needs 4% -- but it's not something I'd pay someone a lot of money to implement for me.
I agree with the his buckets strategy in a conceptual sense. I would certainly not sign up with his firm to manage my portfolio though.
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Old 07-28-2008, 01:32 PM   #16
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It's a stretch - but Ray sure looks cheerful to be doing those commercials....

Audrey
That's because he gets to keep the car as-is.
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Old 07-28-2008, 01:34 PM   #17
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That's because he gets to keep the car as-is.
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Old 07-28-2008, 05:24 PM   #18
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i like rays bucket system alot. been using it about 2 years now. never lost a nights sleep
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Old 07-28-2008, 07:14 PM   #19
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What is this with the financial gurus needing extra pocket change? First Scott Burns starts his own fee-based planning firm, now Ray Lucia is out hawking Hyundais??
What's the world coming to??
At least Scott Burns has cheerfully admitted that he'll never retire, and maybe he still hasn't emotionally recovered from being let go at his last newspaper job. Or perhaps he's helping his good buddy Kotlikoff stay gainfully employed.

As for Lucia, I think he's just jealous that Suze got to flog GM buckets products...
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Old 07-28-2008, 10:06 PM   #20
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As for Lucia, I think he's just jealous that Suze got to flog GM buckets products...
If Lucia starts calling female callers "girlfriend," then I'll know it's really all over.
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