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Selling "The Number"
Old 01-07-2006, 03:06 PM   #1
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Selling "The Number"

Interesting article on what author Lee Eisenburg is doing to sell his book "The Number"

http://online.wsj.com/public/article..._20061130.html

A new book called "The Number,'' by Lee Eisenberg, is getting hype any author would kill for. A retirement guide aimed at aging boomers, it has already been on the cover of New York magazine, written about in Money magazine and highlighted on numerous Web blogs.

As part of a carefully planned marketing campaign, thousands of advance copies were distributed to select people in the book industry. It didn't hurt that the author is a media-savvy former editor-in-chief of Esquire magazine. Few of the approximately 200,000 books published this year will attract any notice; "The Number," from Free Press, has powerful word-of-mouth buzz which ought to be sending potential buyers to bookstores in droves.

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Re: Selling "The Number"
Old 01-07-2006, 03:15 PM   #2
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Re: Selling "The Number"

from the Wall Street Journal article

http://online.wsj.com/public/article..._20061130.html

This time, Free Press tapped its various "big mouth" lists, sending bound manuscripts in late spring to a list of influential people. It then sent galleys to reviewers in mid-August.

"We wanted to spend the fall raising awareness ... and getting the term 'The Number' into general circulation," says Bruce Nichols, who edited the book. Free Press also printed 3,500 hardcover preview copies, instead of the usual paperback versions, and gave them to retail representatives.

After the author launched his own Web site, thenumberbook.com1, in October, Free Press began contacting an estimated 300 bloggers who focus on financial issues, sending emails "in waves'' so that interest wouldn't peak too quickly, says Suzanne Donahue, an associate publisher at Free Press.

One recipient, Jeffrey Pritchard, a Beaumont, Texas-based financial adviser who operates Allthingsfinancialblog.com, recently posted a note telling his readers about "The Number." His site now displays the book, and links to the author's site and Amazon.com.

</snip>


Is that "JLP" who posts here?

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Re: Selling "The Number"
Old 01-07-2006, 03:26 PM   #3
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Re: Selling "The Number"

Yep. That bees me!
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Re: Selling "The Number"
Old 01-07-2006, 05:54 PM   #4
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Re: Selling "The Number"

Quote:
Originally Posted by JLP
Yep.* That bees me!
I believe that should be: "That be's me."

<are 3 laughing heads trademarked by SG? >
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Re: Selling "The Number"
Old 01-07-2006, 07:32 PM   #5
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Re: Selling "The Number"

:P As noted by several other posters, this book is a circle jerk for ultra wealthy East Side Manhattanites. No one else need apply.
The underlying message that you can just scrape by on $1-2 million is absurd in a world where half the population lives on about $2 per day.
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Re: Selling "The Number"
Old 01-07-2006, 08:40 PM   #6
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Re: Selling "The Number"

Quote:
Originally Posted by alphabet soup
The underlying message that you can just scrape by on $1-2 million is absurd in a world where half the population lives on about $2 per day.
Actually, the book is more of a wake up call for all those who say, "retirement is a long way off. I don't need to worry about it now." Well guess what, if you want to have some sort of decent lifestyle when you retire, you better get to saving now.

We live in a country full of people with mixed up priorities. They are much more concerned with which kind of car they drive than they are with their "numbers."

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