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Like I said before...you call it the 'mergent dividend achievers fund' and all the folks who like that investment strategy consider putting their money into it and forgetting about the books and trades.
You call it the dividend appreciation fund and the same people that were buying the other value funds decide whether to buy this fund instead.
I dont think you pick up incremental business. I also dont think you get a strong fund inflow.
I guess the easiest way to explain it is to ask a question...why do you think the average investor would buy this vs one of the other value funds with a long track record at vanguard (or elsewhere)?
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Many an optimist has become rich by buying out a pessimist
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