Are you interested in premium services that are useful or premium services that are fluff?
We have accounts at both places. There are no premium services at either one that are useful.
For premium services, Vanguard gives out free TurboTax if one has a million dollars invested in Vanguard funds with them. That's about it. Free trades do not count as premium services anymore since everybody gives free trades and Vanguard gives free trades to folks with very little money with them.
As for non-premium services, Fidelity has better tools such as the Retirement Income Planner and the Guided Portfolio Summary (portfolio analysis). Fidelity has walk-in offices, too.
Vanguard gives out free CFP consults, but the answer is almost invariably "Total Stock Market, Total International Stock Market, Total Bond Market. Thank you for your business."
Vanguard is a good shop, but one can purchase Vanguard products without commission at WellsTrade. Vanguard ETFs are no commission at Vanguard, WellsTrade, and TDAmeritrade. Vanguard ETFs are a small commission at Fidelity. iShares ETFs are no-commission at WellsTrade, TDAmeritrade, and Fidelity.