A few years ago I read an essay regarding how our spending habits are insanely manipulated, controlled, and how the marketing machine permeates our lives. It was written in 2010 by a writer named David Cain at Raptitude. It literally changed me in ways that still resonate in my daily life...for example I rarely watch TV anymore. The essay is called "Your lifestyle as already been designed." Here are a few paragraphs I cut and pasted from the essay (you can read the entire essay on his blogsite, look under Archives, July 2010:
"As technologies and methods advanced, workers in all industries became able to produce much more value in a shorter amount of time. You’d think this would lead to shorter workdays.
But the 8-hour workday is too profitable for big business, not because of the amount of work people get done in eight hours (the average office worker gets less than three hours of actual work done in 8 hours) but because it makes for such a purchase-happy public. Keeping free time scarce means people pay a lot more for convenience, gratification, and any other relief they can buy. It keeps them watching television, and its commercials. It keeps them unambitious outside of work.
We’ve been led into a culture that has been engineered to leave us tired, hungry for indulgence, willing to pay a lot for convenience and entertainment, and most importantly, vaguely dissatisfied with our lives so that we continue wanting things we don’t have. We buy so much because it always seems like something is still missing.
Western economies, particularly that of the United States, have been built in a very calculated manner on gratification, addiction, and unnecessary spending. We spend to cheer ourselves up, to reward ourselves, to celebrate, to fix problems, to elevate our status, and to alleviate boredom."
If you want to go fast, go alone
If you want to go far, go together