FL BCBS Direct Sales
After completing the application on health.gov, qualifying for a subsidy, and picking a Blue Cross/Blue Shield plan, the website still showed in progress. I have filled out everything you can fill out. This morning I went to the FL Blue site and they now have an option for you to create an account with them, log in to Healthcare.gov, and then return to the BCBS website. The subsidy data is passed from healthcare.gov to BCBS. I then filled out an application on the BCBS site, got a confirmation number, and was ready to pay for my first month's premium. Unfortunately, the credit card processing didn't work. I logged out and logged back in and my application is still there with the healthcare.gov pricing. I am an existing BCBS customer and bought my last policy through their website. In FL, with BCBS, it looks like you can purchase directly from BCBS as long as you have been qualified for the subsidy in healthcare.gov.