marko
Give me a museum and I'll fill it. (Picasso) Give me a forum ...
- Joined
- Mar 16, 2011
- Messages
- 8,477
Maybe sneaky smart on their part. People who buy on exchange are heavily subsidized and can get low out of pocket costs. Sign up and get others to pay for all the differed maladies that need to be fixed.
Many people probably don't even know about off exchange insurance. These people buying these policies have less incentive to use them since they pay the big deductibles. That may suggest better profitability for insurer.
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I've said it before: Regardless of the merits of the ACA, for something that is supposed to be so vitally important to the American people, the information and roll out of this program has been (as my former boss --a master marketer--would say) "an astonishing amateur hour".
Maybe I was naive but I was expecting a lot of TV ads, maybe a "national hour on a Sunday evening" of what is/isn't in ACA and some sort of conscious raising effort. (Like we get on registering to vote)
Some sort of reminders. Some sort of "sell".
Nada.
So, even today there are stories about people being surprised by high deductibles, many people unsure of if they're even covered, and so on.
These stories, popping up every few weeks, do not help the cause of the ACA.
This sadly reminds me of the "New Coke" rollout. Unprepared, unready and badly presented.