Sinegal has been the Sam Walton of his time.
Devoid of upper mgt luxuries, nondescript HQ, low CEO salary, took good care of employees, understood how to create a good retail experience for customers, etc.
I bet some West coast residents/investors made good money on Costco over the years by realizing the potential of the company early similar to the Walmart millionaires in Arkansas. Charlie Munger has been a long time owner.
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