**Shares Are Held In A Regular Taxable Account**
I bought my first shares of JNJ in early 2002.
Since then I've reinvested the dividends & bought more when I thought it was oversold.
I now have 602 shares valued around 61-k
At any given time, I hold between 17 & 20 dividend paying stocks in my portfolio.
About a year ago, for diversification purposes, I came up with a new rule for my portfolio.
Anytime one of my holdings hits $20,000.00 or more, I discontinue adding any 'new' money to them. *This includes dividend reinvestment*
Obviously, JNJ was well past this point when I decided to address portfolio diversification.
JNJ vs NVS: A brief comparison.
Both are mega cap healthcare related stocks.
Both pay a nice dividend. JNJ 2.70% NVS 3.10%
JNJ has an AMAZING record of 51 straight years with dividend increases.
JNJ is the clear winner of this category
Dividend payout ratio: JNJ 47% NVS 52%
Finally, I like to use a basic 5 year chart (including the s&p 500) when comparing 2 companies.
NVS Basic Chart | Novartis AG Common Stock Stock - Yahoo! Finance
As you can see, NVS dominates JNJ by a good 50% here, while also topping the s&p 500 nicely.
IMHO Novartis is the JNJ of Europe & I think my plan is a good one.