Originally Posted by Danmar
I don't think I am deluding myself. Just that commissions seem high for what the agents do. In any event, I don't buy travel based on price although I know that most people do. Making $500-1,000 commission on a cookie cutter cruise seems unsustainable.
Fair enough. But as my wife used to sell cruises I think I have a pretty good handle on how the industry works. (She doesn't any more, so I have no vested interest in maintaining the status quo.)
Even when she was selling travel we were recognizing that "travel agent" won't entirely go the way of buggy whip maker, but it will be an increasingly niche product that can support far fewer agents. There is a market for booking, coordinating and selling travel products, but it's increasingly not for the masses but for those willing to pay extra for the service and don't want to deal with all the details themselves with a complicated itinerary.