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Have You Ever Tried to Sell a Diamond? - The Atlantic

Page Description:
An unruly market may undo the work of a giant cartel and of an inspired, decades-long ad campaign

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diamond invention, history of the diamond trade, De Beers, president of N. W. Ayer, entire world production of gem diamonds, huge diamond mines, N. W. Ayer, advertising campaign, most successful cartel arrangement, diamonds, new mines, diamond mines, diamond-buying services, young women, diamond ring, control of all aspects of the world diamond trade, illusion of scarcity of diamonds, New York City, innocuous name of the Diamond Trading Company, small diamond sales, brides-to-be, arm of the Diamond Trading Company, staff of N. W. Ayer, percent interest, hand-chosen dealers, gift of love, public confidence, son of the founder of De Beers, coming year, little intrinsic value, American advertising agency, highest offer, diamond-trading companies, newly created firms, late nineteenth century, given year, Harry Oppenheimer, Diamond Development Corporation, diamond prices, more widely sought symbol, De Beers’s diamonds, marketable precious stones, recession.The diamond invention, retail sales, diamond sales, buy-back, second largest market, United States, later point, time find buyers

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