One point that I think is critical is to keep the message simple (KISS). We tend to spend a lot of time talking about squeezing out that last 1%, but to a beginner it all starts to get hopelessly complex and they end up with analysis paralysis  and do nothing. When I started out investing I subscribed to Money Magazine and couldn't figure out why the "buy"recommendations changed every month.
I try to coach youngsters on investing with this simple advice
Start as young as possible, even with just a few dollars
Invest automatically with payroll deduction or automatic transfer
Invest in a total stock market index fund (usually recommend Vanguard) just to ensure easy follow through.
KISS
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Feral Engineer
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